Social Media Archives

Becoming a Certified Women-Owned Agency

by Nick Walsack

June 26, 2026

1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a...

Uncategorized

Chase After The Dream, Don’t Chase After The Money

by lotus823 Staff

June 18, 2024

In this episode… Join David Hernandez, host of There’s Always a Lyric, and 30-year marketer turned Rutgers University professor, author, and keynote speaker, Mark Beal as they dive deep into...

Social Media Marketing

Building Brand Authenticity: How Transparency on Social Media Can Drive Engagement

by lotus823 Staff

June 13, 2024

Today’s consumers, particularly Gen Z and Millennials, demand honesty, integrity, and transparency from brands. Authentic branding involves aligning marketing with the company’s values and actions, which includes consistency, customer focus,...

Social Media

Why Brands Should Utilize Instagram for Engagement

by Andrea Berrios

May 28, 2024

With the variety of social media platforms available, it can get stressful on how best to properly utilize each. For consumer brands, developing an engagement strategy not only helps with...

Integrated Marketing

Every Day Above Ground Is a Great Day, Remember That

by lotus823 Staff

May 16, 2024

In this episode… Join David Hernandez, host of There’s Always a Lyric, as he speaks with Debra Rizzi, the President, partner, and co-founder of rizco, a woman-owned brand-led marketing agency....

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