Industry:
Robotics, Smart Home
ECOVACS partnered with lotus823 to help the brand break into the U.S. market with the goals of increasing brand awareness and buyer intent for their line of robotic household vacuums and cleaners….
Industry:
Audio & Music
Launching with only two days remaining in October, the ATH-M50xBT headphones became the second-most purchased item of the month. The product remained in that slot for the next two months (with even higher unique purchases) – second only to the legendary wired version of the headphones….
Industry:
Audio
Over a 12-month period, lotus823 secured media placements in top-tier publications such as YAHOO!, Rolling Stone, Engadget, Tech Radar, The Verge, New York Post, Forbes, Tom’s Guide, and more. The combined total reach of these media hits totaled more than 8 billion media impressions….
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Industry:
Robotics, Smart Home
ECOVACS partnered with lotus823 to help the brand break into the U.S. market with the goals of increasing brand awareness and buyer intent for their line of robotic household vacuums and cleaners….
Industry:
Robotics
To support Roborock’s launch of its first cordless stick vacuum, the H6, and to continue momentum after launch, lotus823 executed a strategic PR and influencer marketing campaign that generated awareness through key editorial placements….
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Industry:
Music & Audio
A-T approached lotus823 to assist in building awareness for the brand’s two new gaming headsets – the ATH-G1 and ATH-G1WL – among key influencers.…
Industry:
Audio & Music
Launching with only two days remaining in October, the ATH-M50xBT headphones became the second-most purchased item of the month. The product remained in that slot for the next two months (with even higher unique purchases) – second only to the legendary wired version of the headphones….
Industry:
Gaming
Audio-Technica focused on expanding its audience to reach more users within the gaming community. lotus823 launched a strategic influencer marketing campaign….
Industry:
Audio
Over a 12-month period, lotus823 secured media placements in top-tier publications such as YAHOO!, Rolling Stone, Engadget, Tech Radar, The Verge, New York Post, Forbes, Tom’s Guide, and more. The combined total reach of these media hits totaled more than 8 billion media impressions….
Read On from Digital Marketing & Public Relations for Audio-Technica
Industry:
Robotics & Housewares
In just one year, lotus823 secured over 39 billion media impressions in top-tier media outlets. The placements include full-product reviews, round-up inclusions, and deal coverage surrounding Roborock’s entire catalog. In addition, lotus823’s efforts resulted in over 10 award wins….
Industry:
Robotics, Smart Home
ECOVACS partnered with lotus823 to help the brand break into the U.S. market with the goals of increasing brand awareness and buyer intent for their line of robotic household vacuums and cleaners….
Industry:
Audio
To continue support of Audio-Technica’s consumer-facing products, lotus823 executed a strategic Public Relations strategy, including influencer partnerships….
Industry:
Housewares
Clorox, a leader in the cleaning industry, launched a new line of air purifiers, which provided the opportunity for the brand to also be positioned as a leader in the air purifier industry. lotus823 set out to complete this objective with a strategic public relations campaign to coincide with the launch….
Industry:
Electronics
With goals of gaining media coverage and positioning the product as a must-have for outdoor entertainment, lotus823 conducted outreach, crafted a press release and other copy highlighting the new product, and submitted the product for numerous media awards….
Industry:
Housewares & Family Tech
To support Chillax’s launch into the U.S. market during CES 2022, and to continue momentum afterwards, lotus823 executed a comprehensive public relations strategy in order to create recognition for Chillax as a top-tier, nationally known brand….
Industry:
Robotics
To support Roborock’s launch of its first cordless stick vacuum, the H6, and to continue momentum after launch, lotus823 executed a strategic PR and influencer marketing campaign that generated awareness through key editorial placements….
Read On from Public Relations & Influencer Marketing for Roborock
Industry:
Housewares
lotus823 executed a comprehensive public relations strategy with the goal of growing brand awareness and sustaining Wolf Gourmet as a luxury appliance brand in the cooking, home, and lifestyle spaces….
Industry:
B2B – Audio & Video
The lotus823 team developed a refreshed strategy to exceed the brand’s media footprint from the previous year and further expand its awareness across new audiences….
Industry:
Audio
Over a 12-month period, lotus823 secured media placements in top-tier publications such as YAHOO!, Rolling Stone, Engadget, Tech Radar, The Verge, New York Post, Forbes, Tom’s Guide, and more. The combined total reach of these media hits totaled more than 8 billion media impressions….
Read On from Digital Marketing & Public Relations for Audio-Technica
Industry:
B2B – Networks
TelevisaUnivision, the world’s leader in Spanish-language media, partnered with lotus823 to conceptualize and produce an engaging retail brand activation with Hispanic influencer, Leli Hernandez and strategic partner, Optimum….
Read On from Event Planning & Marketing for Televisa Univision
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Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Is Earned Media Enough Anymore? The Shift to Amplified PR
April 27, 2026
For decades, earned media has been considered the gold standard of public relations. A feature in a respected publication or a product mention from a trusted journalist carries credibility that paid advertising simply can’t replicate. But while earned media remains one of the most trusted forms of brand exposure, the media landscape has changed...
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Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
April 20, 2026
Let’s start with a hard truth: Most one-off influencer marketing campaigns don’t deliver the ROI brands expect. They may generate impressions and short-term reach, and they may even look good on a report. But when it comes to building brand trust, driving meaningful engagement, and influencing purchasing decisions, campaign bursts often fall short. That’s...
Read On from Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
