Case Studies
Black Friday and Cyber Monday represent the most competitive retail period of the year for consumer electronics brands. Audio‑Technica partnered with lotus823 to ensure its premium headphones stood out in a marketplace crowded with promotions and limited consumer attention….
Read On from Public Relations & Influencer Marketing for Audio Technica
ECOVACS partnered with lotus823 to help the brand break into the U.S. market with the goals of increasing brand awareness and buyer intent for their line of robotic household vacuums and cleaners….
Clorox, a leader in the cleaning industry, launched a new line of air purifiers, which provided the opportunity for the brand to also be positioned as a leader in the air purifier industry. lotus823 set out to complete this objective with a strategic public relations campaign to coincide with the launch….
To support Roborock’s launch of its first cordless stick vacuum, the H6, and to continue momentum after launch, lotus823 executed a strategic PR and influencer marketing campaign that generated awareness through key editorial placements….
Read On from Public Relations & Influencer Marketing for Roborock
lotus823 executed a comprehensive public relations strategy with the goal of growing brand awareness and sustaining Wolf Gourmet as a luxury appliance brand in the cooking, home, and lifestyle spaces….
The lotus823 team developed a refreshed strategy to exceed the brand’s media footprint from the previous year and further expand its awareness across new audiences….
Case Studies
Black Friday and Cyber Monday represent the most competitive retail period of the year for consumer electronics brands. Audio‑Technica partnered with lotus823 to ensure its premium headphones stood out in a marketplace crowded with promotions and limited consumer attention….
Read On from Public Relations & Influencer Marketing for Audio Technica
ECOVACS partnered with lotus823 to help the brand break into the U.S. market with the goals of increasing brand awareness and buyer intent for their line of robotic household vacuums and cleaners….
To support Roborock’s launch of its first cordless stick vacuum, the H6, and to continue momentum after launch, lotus823 executed a strategic PR and influencer marketing campaign that generated awareness through key editorial placements….
Read On from Public Relations & Influencer Marketing for Roborock
Launching with only two days remaining in October, the ATH-M50xBT headphones became the second-most purchased item of the month. The product remained in that slot for the next two months (with even higher unique purchases) – second only to the legendary wired version of the headphones….
Case Studies
ECOVACS partnered with lotus823 to help the brand break into the U.S. market with the goals of increasing brand awareness and buyer intent for their line of robotic household vacuums and cleaners….
Launching with only two days remaining in October, the ATH-M50xBT headphones became the second-most purchased item of the month. The product remained in that slot for the next two months (with even higher unique purchases) – second only to the legendary wired version of the headphones….
Case Studies
TelevisaUnivision, the world’s leader in Spanish-language media, partnered with lotus823 to conceptualize and produce an engaging retail brand activation with Hispanic influencer, Leli Hernandez and strategic partner, Optimum….
Read On from Event Planning & Marketing for Televisa Univision
Case Studies
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