Happy New Year! We hope you had a great month and an even better holiday season! We’re excited to get a brand new year started.

But first, let’s take a look back at how 2015 ended:

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Lotus823 Recognized for PR Excellence

In December, we announced lotus823’s acknowledgements from PR News at two annual awards ceremonies, the Digital PR Awards and the 2015 Agency Elite Awards.

Our work with Audio-Technica was honored with a Digital PR Award in the SEO (Search Engine Optimization) category. We also earned an Honorable Mention at PR News’ 2015 Agency Elite Awards in the Integrated Communications category for Peerless-AV’s B2B Thought Leadership Program, which utilized a unique integration of social mediapublic relations and content development.

Our team was honored to be recognized and we, again, congratulate all of this year’s winners on continuing to make this industry great!

Four Notable Campaigns from the 2015 Holiday Season

As the holiday season was in full swing, the lotus823 team took a look at what holiday marketing looked like for major brands. These campaigns all used different means of execution, and yet all caught extreme attention with their uniqueness. From the red Starbucks cup to Target’s 10-Day Deal Weather Forecast, these campaigns inspired many in the marketing industry to continue to innovate. Learn about the genius ways these brands turned heads!

CES 2016 Predictions: What You Can Expect

The largest consumer electronics trade show of the year is upon us: CES! Each year, tech brands of all shapes and sizes gather at the show floor to display some of the most exciting, unique and powerful gadgets of the upcoming year and we expect 2016’s show to be no different. In December, we weighed in on what industries or technologies will be most prevalent amongst CES exhibitors, including self-driving cars, 8K displays and unique wearables (think smart hats, smart jewelry, smart everything)! Read up on what we think is in store and compare our predictions to what you see on the show floor this week. 

From Inventory to Innovation: An Internship Experience at lotus823

As a new year begins, Connor Zazzo’s time as lotus823’s intern came to an end. Each semester we have our students write about what they’ve learned at lotus823 in their time here and Connor does exactly that in this December blog post. Connor describes his time with lotus823 as “unlike other internships,” allowing for hands on work and practical experience with clients. Join us in celebrating Connor’s time with us by reading his heartfelt recap.

From all of us at lotus, it was a pleasure to watch you grow as a marketing professional over the past few months, Connor! We wish you nothing but the best in all your future endeavors.

The PR Professional’s CES Survival Guide

For many businesses, the end of December often means lots of time away from the office. For lotus823, the end of December is one of our busiest times of year, as we prepare to provide on-site support for many of our clients at the International Consumer Electronics show. We are well versed in the process of preparing for a show of this caliber and we wanted to share our knowledge with first-time CES attendees! That is exactly why we put together The PR Professional’s CES Survival Guide. Covering everything from what you should pack to how to make yourself camera-ready, we’ve here to make sure you and your clients can stand out at CES. 

Some of our favorite digital marketing stories from December:


The Definitive Facebook Advertising Checklist for Beginners

When it comes to social media advertising, Facebook’s targeting features are unparalleled if you’re looking to reach a highly targeted audience. Social Media Today walks social media marketers through the process of creating a successful Facebook ad campaign in this useful blog.

The (Marketing) Force Awakens – Using Event Buzz to Boost Marketing Campaigns

December 2015 brought us the release of one of the most anticipated films ever, The Force Awakens, the Star Wars sequel 20+ years in the making. This interesting article examines how Internet buzz greatly impacted this film’s success! We could all take away a lesson from this major box office success.

14 Eye-Opening Instagram Statistics

In about five years time, Instagram has grown from a quirky photographer community to one of social media’s largest platforms. PR Daily features 14 staggering statistics that prove Instagram could take the title of Most Influential Social Media Community in 2016!

We hope you had a wonderful December, and we’d like to take a moment to thank our clients, friends and followers for your support in 2015. lotus823 has some exciting changes in store and we look forward to sharing them with you in 2016!

What is your New Years Resolution? Share in the comments below!
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