How to Build an Effective Remote Work Environment
There’s been a lot of talk lately about remote work being unproductive or causing a lack of results. None of it is true. Before we talk about why, let’s...
Integrated Marketing Monthly Roundup
June Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout June, Spotify began testing interactive podcast ads, Instagram expanded commerce access to business and creator accounts, respectively, while TikTok released a new brand and platform for marketers on the...
Case Study Spotlight: Zavor
Through our integrated marketing approach, our team has delivered measurable results and increased market share for a number of the clients in the housewares industry. With activities including public relations,...
May Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout May, Twitter and Instagram focused on testing new platform features, rolling out a ‘Who Can Reply’ setting and an option to pin desired comments to the top of posts,...
Integrated Marketing Monthly Roundup
April Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout April, Instagram and Twitter focused on launching new content features for creators, rolling out updates to IGTV and a calendar full of weekday Tweet prompts, respectively, while Facebook released...
The Importance of Having Flexibility in your Marketing Strategy [FREE EBOOK]
Having an integrated marketing strategy in place allows you to stay organized and plan for the future. Many brands build out their strategies up to a year in advance to...
Integrated Marketing Monthly Roundup
March Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout March, we have seen brands and businesses adapt to recent coronavirus restrictions. With people using technology now more than ever, social media platforms launched creative new features to help...
CES 2020 Enterprise Singapore: Breaking Into the U.S. Market
Our Co-Founder and Managing Partner David Hernandez had the privilege of speaking at Enterprise Singapore during CES. Learn more about the key takeaways highlighted below! At the Consumer Electronics Show...
Paid & Organic Influencers: Pros, Cons, & Everything in Between
Last month in our post, “Why Every Brand Needs Influencer Marketing: Types of Influencers and How to Measure Value,” we identified the different types of influencers and what each can...
lotus823 Receives Two Prestigious 2017 MarCom Awards for Excellence in Digital and Strategic Communications
Eatontown, NJ, November 14, 2017 – lotus823, an award-winning, integrated marketing communications agency, is proud to announce it has recently won two MarCom awards, including a Gold award for Digital...
