Following a two-year hiatus due to the coronavirus pandemic, The Inspired Home Show returned in-person to Chicago’s McCormick Place on March 5-7, 2022. Formerly known as the International Home and Housewares Show, which has been sponsored by the International Housewares Association for decades, exhibitors from around the world brought forth their creativity, innovation, and passion…
The world’s largest tech show, CES, returned ‘home’ to Las Vegas following a fully virtual showcase last year. Despite some setbacks related to the pandemic, such as popular brands canceling appearances and CES ending a day early, the show was a definite success with over 40,000 attendees in-person, while many others attended digitally. Here are…
Trade shows, virtual or in-person, allow for brands, industry professionals, and media to connect and debut their latest technology advancements. Last year, COVID-19 forced many trade shows, like the Consumer Electronics Show (CES), to host a completely virtual event consisting of virtual exhibits, presentations, and more. After the success of 2021’s virtual shows, many trade…
Read On from CES 2022: How to Prepare for a Digital Trade Show
We are proud to share that our co-founder and managing partner David Hernandez has been selected as a TEDxAsburyPark speaker for this year’s topic about “Passion.” TEDxAburyPark will take place at Convention Hall on Saturday, May 19th. In his presentation, David will share the personal and professional drivers behind his passion to build a business…
Read On from TEDxAsburyPark: Describe the Most Passionate Person You Know
And just like that CES 2016 is a thing of the past! </ br> During the exciting week, we saw some crazy things, like LG’s 95” 8K television, and some expected things, like a new Galaxy Tab. From smart cars to wearables, we’ve put together a recap of the largest trends we noticed at CES…
The Northside Festival is New York City’s largest and most accessible discovery festival. From June 12-19, bands, entrepreneurs, filmmakers, innovators, and nearly 80k people converged upon Brooklyn for eight days of innovation and discovery. Since its inauguration in 2009, The Northside Festival has grown from a small get-together-like event to a full fledged festival, complete…
To close out our startup analysis, we sat down with lotus823’s managing partners, David and Allison Hernandez, to discuss where the company is going. Sometimes, that’s impossible to tell, particularly in the startup space. As we realized in our earlier questions, the best vision for a content marketing startup is one of openness and preparedness…
Read On from The Startup Interview, Part 3: The Future of Content Marketing
The connected home is becoming less of a fantasy only seen in The Jetsons and sci-fi movies. During CES 2014, CNET hosted a Connected Home panel speaking about the emergence of this industry, the various vertical markets within it, and how the technology can emerge. A recent Juniper Research study indicates that the smart home…
A startup is more than a company. In our first interview with David Hernandez, managing partner at lotus823, we established that a vision is key to a startup and that people are the physical manifestation of that vision. To dig into that idea further, in this installment we’ll look at the people and culture of…
Read On from The Startup Interview, Part 2: People and Culture
To continue our analysis of startups, we decided to look within, considering lotus823 is a startup itself. We share the same trials, free spirit, and passion as the startups we work with and write about. We sat down with lotus823’s managing partners, David and Allison Hernandez, and conducted a three-part interview to talk about what…
Read On from The Interview with Allison and David Hernandez: Seeds of a Startup
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
