At lotus823 we have a soft spot for our favorite pooches, both in the office and on social media! Over the past few years, the trend of dog social influencers has skyrocketed, and transformed into a unique, and quite entertaining space.
Of course we all think our own furry friend is social media worthy, but what really makes these animal influencers so successful? Take a look below to see some of the top social media personalities, and what makes them so doggone pawesome.
Marnie The Dog
Marnie’s journey began when she was adopted at 11 years of age after being found on the street. Marnie is a strong proponent for adopting senior dogs, and has killed the internet with her cuteness.
Why is Marnie such a star? Her brand voice is consistent.
Along with Marnie’s angelic face and silly tongue, all of the Instagram captions are written in the same style – silly, some misspelled words, and overall, they are simple. The content stays relevant with holidays and current events, and is always fun.
Doug The Pug
Doug calls himself the “King of Pop Culture,” and is a New York Times Bestseller. He’s a handsome little guy, who loves food, hates responsibility, and has an incredible wardrobe.
What makes Doug the Pug such a hit? He’s relatable to millennials. Doug frequently posts about his love for pizza, and the common struggles of millennial living.
Hailed as the “Most Stylish Dog in the World,” Menswear Dog is a fashion icon and living legend! The Shiba Inu pup, named Bodhi, is known to sport a variety of trendy menswear clothing, and is a brand ambassador for a variety of brands including Brooks Brothers, Coach, Purina, L.L. Bean, and many more.
What makes this pup’s account a tail-wagging-success? Bodhi found his niche, and owns it. His owners initially posted a photo of him all dressed up as a joke, but quickly realized it was going to be something much more. An unusual concept, to see a dog in men’s clothing, we can confidently say his account owns the space of dogs in menswear.
What’s better than one dog? A bunch of dogs! The Dogist posts a collection of dog photos with a brief on each pup including their name, breed, age, and a quick story about their personality or where they came from.
Why is The Dogist such a treat? The account consistently shares quality content and masters the art of story telling. The creator shares a headshot of each pup, and captions a quick snippet about each dog’s story.
Being a social media influencer is no easy task, but these accounts have mastered Instagram with their creativity and unique brand voice.
Who’s your favorite dog-stagrammer? What makes them a champion social media influencer? Tell us in the comments below!