March Digital Marketing Roundup
Spring has sprung here at lotus823! As March fades away and April begins, we are excited about Q2 and some of the changes we’ve seen in the digital marketing space...
When It Makes Sense for Your Brand to Join a Social Media Trend
In today’s social media-centric world, it is tempting when a hot topic goes viral to join the conversation, leveraging this massive flow of traffic. It’s only natural for marketers to...
What is Newsjacking? The Good, the Bad and the Ugly
Newsjacking is still a fairly new marketing tactic in the world of public relations and social media, and marketers are using it to their advantage on a daily basis. But...
