The Importance of Custom Research

The Importance of Custom Research

Digital marketing and public relations professionals take many steps before creating and developing strategies. Whether it is a new product launch or conducting a survey, the first step is research. Research is an essential component in developing winning strategies,...

Case Study Spotlight: TEDx

Case Study Spotlight: TEDx

Case Study Spotlight: TEDx With over a decade of industry experience, we have worked with a variety of clients to develop strategic marketing plans using an integrated approach. With a combination of public relations, social media marketing, website maintenance, and...

January 2021: Industry News

January 2021: Industry News

The start of 2021 saw many newly launched features across various social media platforms. YouTube tested out a shopping feature, Facebook redesigned its “Pages” layout, TikTok announced a new “creator portal”, and Instagram launched a “professional dashboard” for...

CES 2021: A Review of the First All-Virtual Show

CES 2021: A Review of the First All-Virtual Show

Every January, we look forward to attending The Consumer Electronics Show (CES). However, due to COVID-19, the event looked very different in 2021. To keep exhibitors and visitors safe, the event went completely virtual. Over 1,800 exhibitors worldwide gathered online...

Case Study Spotlight: CHI

Case Study Spotlight: CHI

Throughout our 10 years in business, lotus823 has continued to exceed client goals and deliver measurable PR and digital marketing results for many well-known brands in the housewares industry. One example of this is our recent work with CHI. With a detailed public...

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