The Gatekeeper of Current Events: Social Media

The Gatekeeper of Current Events: Social Media

There’s no denying the fact that the majority of people today are swapping out their newspapers for apps on tablets and smartphones. Gone are the days of families gathering around the television for the “evening news,” as social media has become the main source for...

Social Media Advertising Best Practices: LinkedIn

As illustrated through our previous blog posts on social media advertising on Facebook, Twitter, and Instagram, social media has created a multitude of opportunities for businesses to reach consumers through a more casual medium, and now LinkedIn has hopped on the...

The Best Practices to Build Trust on Social Media

The rise of social media has presented new opportunities and challenges for businesses. Utilizing these platforms to connect with consumers to spread the word about your brand has been known to be very effective. However, 60% of consumers no longer trust social media...

Social Media Advertising Best Practices: Instagram

Marketing projections for 2019 only further emphasize an increase in the role of social media for marketers. Considering we’ve already covered all things Facebook and Twitter, we’re adding to our collection of social media advertising best practices with Instagram. As...

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