The Key to a Successful PR Campaign for the Holidays

The Key to a Successful PR Campaign for the Holidays

It’s the most wonderful time of the year! Q4 is just weeks away, meaning the holiday season is right around the corner. While some consumers may not have quite finalized their wish lists, it is never too early to begin strategizing for the busiest shopping season. To...

Prepping Your Amazon Store for the Holidays

Prepping Your Amazon Store for the Holidays

Is your brand’s Amazon store ready for the 2021 holiday season? The COVID-19 pandemic has drastically shifted how consumers shop and it can be expected that many consumers will turn to online stores, like Amazon, for their gift shopping this year. Ensure that your...

CES 2022: Trade Show Booth Preparation

CES 2022: Trade Show Booth Preparation

Is your brand planning on exhibiting at CES 2022? Last year’s fully virtual event presented a unique challenge for brands who planned to exhibit at the show. Brands had to get creative with their exhibitions, like planning a live or pre-recorded demonstration...

CES 2022: How to Prepare for a Digital Trade Show

CES 2022: How to Prepare for a Digital Trade Show

Trade shows, virtual or in-person, allow for brands, industry professionals, and media to connect and debut their latest technology advancements. Last year, COVID-19 forced many trade shows, like the Consumer Electronics Show (CES), to host a completely virtual event...

A First Look at CES 2022

A First Look at CES 2022

The Consumer Electronics Show (CES) is back! After being forced to hold a fully virtual event last year due to COVID-19, the biggest tech event of the year is hosting both in-person and virtual exhibits in Las Vegas this January. As one of the biggest trade shows, CES...

July Highlights: Digital Marketing & Industry News

July Highlights: Digital Marketing & Industry News

Throughout July, Instagram introduced ads on Reels and Pinterest became certified by Trustworthy Accountability Group (TAG). Social media apps weren’t the only platforms to introduce new updates this month, though. Microsoft recently launched multimedia ads, while...

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