Celebrate Get To Know Your Customers Day with These Tips

Celebrate Get To Know Your Customers Day with These Tips

  One of the most essential parts of a brand’s success is customer loyalty. Creating and building trust with your customers takes time, and once established businesses should do all they can to uphold that relationship. This week, we celebrate Get To Know Your...

April Fools’ Day – These Marketing Campaigns Are No Joke

April Fools’ Day – These Marketing Campaigns Are No Joke

For centuries, April 1st has been a day of pranks and practical jokes between family, friends, and co-workers. April Fools’ Day celebrations have evolved over the years with social media, marketing, advertising, and public relations. Many well-known brands now spend...

Working From Home: Remote Work One Year Later

Working From Home: Remote Work One Year Later

This month marks the first anniversary of the COVID-19 pandemic forcing the U.S. into shutdown and, in turn, the abrupt closure of offices and workplaces. At first, many believed the shutdowns would last from weeks to months, however, the pandemic ushered a new era of...

The Importance of Google Ads

The Importance of Google Ads

The marketing world has changed dramatically in recent years, and Google Ads is one platform that has been driving this transformation. Formerly known as Google Adwords, Google Ads is a Pay Per Click (PPC) platform that allows business owners or marketing...

Case Study Spotlight: Twinkly

Case Study Spotlight: Twinkly

With a diverse range of clients in the housewares and consumer technology industries, the lotus823 team has developed a variety of strategic marketing plans and integrated approaches. Read on to learn how  lotus823 utilized a combination of Amazon marketing and...

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