How to Maximize Efforts on Black Friday and Cyber Monday

How to Maximize Efforts on Black Friday and Cyber Monday

When it comes to shopping on Black Friday and Cyber Monday, brands and retailers have to be prepared for both in-store and online promotions. This year on Black Friday, 86% of Americans are planning on shopping, a 12% overall increase from 2018. Cyber Monday is also...

CES 2020: The Pressing Deadlines Your Brand Needs to Know

CES 2020: The Pressing Deadlines Your Brand Needs to Know

Will you be attending CES this year? If so, time is of the essence! The annual convention celebrating all things consumer electronics is quickly approaching, running January 7-10 in Las Vegas. Last year, CES reached over 170,000 attendees and put out more than 225,000...

How to be Successful in Brand Storytelling

How to be Successful in Brand Storytelling

Brand storytelling is an essential part of establishing your brand, both online and offline. It consists of defining your company’s identity through narratives and stories that captivate your target audience. All posts and content your brand shares are linked back to...

Trade Show Myths Debunked

Trade Show Myths Debunked

Despite the fact that trade shows serve as an excellent opportunity for brands to increase visibility, there are several misconceptions when it comes to exhibiting at one of these industry events. The reality is – 72% of brands that participate in trade shows generate...

Sold By Amazon (SBA) Explained: Putting Trust in Amazon

Sold By Amazon (SBA) Explained: Putting Trust in Amazon

In early August, Amazon introduced its newest selling feature, Sold by Amazon (SBA). The feature gives Amazon control over product pricing as a way to keep up with competition. In the short-term, businesses who use this feature could see an increase in overall sales,...

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