Trade Show Myths Debunked

Trade Show Myths Debunked

Despite the fact that trade shows serve as an excellent opportunity for brands to increase visibility, there are several misconceptions when it comes to exhibiting at one of these industry events. The reality is – 72% of brands that participate in trade shows generate...

Sold By Amazon (SBA) Explained: Putting Trust in Amazon

Sold By Amazon (SBA) Explained: Putting Trust in Amazon

In early August, Amazon introduced its newest selling feature, Sold by Amazon (SBA). The feature gives Amazon control over product pricing as a way to keep up with competition. In the short-term, businesses who use this feature could see an increase in overall sales,...

Nurturing Authenticity on Social Media

Nurturing Authenticity on Social Media

When meeting with a prospect recently, we were discussing the struggle to garner authentic conversations around brands on social media. Consumers are constantly looking to others for recommendations, reviews, and testimonials, and in an era when writing fake Amazon...

PR Tips: Crisis Communications and the Press

PR Tips: Crisis Communications and the Press

Charles Swindoll once said, “life is 10% what happens to you and 90% how you react to it.” Unfortunately, some things are unavoidable and crises happen, even to the largest of companies. However, if things are handled appropriately, not every situation will end in a...

Social Media Advertising Best Practices: Pinterest

Social Media Advertising Best Practices: Pinterest

With 250 million monthly users, there is certainly a population to be reached by marketers on Pinterest. Considering we’ve already covered our top tips for marketing on Facebook, Twitter, Instagram, LinkedIn, and Snapchat there was no way we were going to neglect the...

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