Four Branding Elements You Must Define Before Any Launch

Four Branding Elements You Must Define Before Any Launch

Launching and owning a business is a dream for millions of entrepreneurs around the world. Many brands start out with humble beginnings, stemming from a small idea or passion that is then transformed into a profitable business. When taking the leap in becoming a...

Why Brands Should Leverage TikTok for Influencer Marketing

Why Brands Should Leverage TikTok for Influencer Marketing

As 63% of marketers intend to increase their influencer marketing budget in the next year, rising platforms such as TikTok may just be the driving force behind reaching niche audiences. From identifying if your brand’s target audience is currently on the video-sharing...

Cutbacks on Amazon’s Affiliate Program Referral Rates

Cutbacks on Amazon’s Affiliate Program Referral Rates

When you are looking to buy a particular product on Amazon, what research do you conduct before clicking “Add to Cart?” Perhaps you ask a friend, browse online, or head to a trusted website/influencer for recommendations. When reading articles or engaging with...

Case Study Spotlight: Zavor

Case Study Spotlight: Zavor

Through our integrated marketing approach, our team has delivered measurable results and increased market share for a number of the clients in the housewares industry. With activities including public relations, organic social media development, social media...

Everything You Need to Know About Amazon Live and Posts

Everything You Need to Know About Amazon Live and Posts

As the largest online retailer in the United States, Amazon is constantly looking for ways to improve their user experience and entice more consumers to become Prime members. While Amazon’s main focus serves to provide consumers with a convenient shopping experience,...

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