We made it through the first quarter of 2023 and the trend this month seems to be adding venerability and transparency to users. But it seems like each social platform has a different way of addressing this fad. Read on to learn about the ins and outs of the latest industry updates! Social Media…
Read On from March Highlights: Digital Marketing & Industry News
For those who want to grow their businesses and reach out to a wider audience, Google Display ads are a great solution. With a collection of over 200 million sites, apps, and videos where Google ads can appear and a network reaching 90% of global internet users, Google Display ads provide an opportunity for businesses…
Read On from How to Reach More People Through Google Display Ads
Over the last two decades, Google advertising has become a marketing norm and a familiar term worldwide. Coming from such a credible search engine with an expansive reach of over 5 billion search queries a day, no wonder Google Ads are touted as a tried-and-true practice for marketers in every industry. With more and more…
Read On from How to Drive Traffic That Converts With Google Shopping Ads
With over a billion Google searches per day, it’s important to have a solid Google Search campaign in order to reach the right audience at the right time. If you’re just getting started, check out our Google Advertising 101 blog post. If you’re ready to launch your Google Search campaign, continue reading! The Benefits of…
Read On from Google Search Ads: Everything You Need to Know to Get Started
Everyday media and technology are changing. As always, it is important to stay up to date on the latest industry news to plan your marketing strategy ahead of time. Continue reading below to learn more about this month’s highlights in social media and industry news. Social Media Updates Elon Musk Buys Twitter –…
Read On from April Highlights: Digital Marketing & Industry News
March was no ordinary month when it came to digital marketing and industry news. Being aware of the updates and affairs occurring in the industry allows you to be best informed when making decisions that can directly affect your brand. With so many things going on in the world, we know it can be hard…
Read On from March Highlights: Digital Marketing & Industry News
Google Ads has been one of the leading advertising platforms for over two decades and remains trusted by millions of marketers worldwide. Due to Google’s immense reach, various capabilities, and cost-effectiveness, Google Ads is a great option for those who wish to increase leads and reach new customers through cost-per-click ads. Before getting started on…
Read On from Factors to Consider When Planning a Google Ads Strategy
Advertisements are crucial in marketing for generating awareness and targeting consumers, all helping to drive more sales. Projections estimate that by 2024, revenue in digital advertising will top 460 billion. In a society that is dominated by advertisements daily, it might seem like competition is growing left and right. Google, the most used search engine…
Throughout the month of October, Instagram enabled desktop uploads and Facebook announced its new name as part of the company’s rebrand. Learn more about October’s important social media and industry updates below! Social Media Instagram Will Enable Users to Upload Photos and Videos via Desktop from This Week Instagram has finally enabled users to…
Read On from October Highlights: Digital Marketing & Industry News
Throughout the month of August, Facebook outlined new privacy limitations for advertisements, TikTok began testing a stories feature, and Google introduced new advertising precautions. Learn more about the latest digital marketing and industry news in our monthly roundup! Social Media Facebook Outlines New, Privacy-Focused Approach to Advertising, In-Line with Industry Shifts With the demand…
Read On from August Highlights: Digital Marketing & Industry News
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
