The search for the perfect honey mustard is an art. Yes, an art – to which I’ll add that it’s an art I have dedicated myself to experiencing and analyzing for many years now. One could say, I’m more adept in this pursuit than to that of finding a mate. I know exactly what I’m looking for and I’m not afraid to call a “honey mustard” out on fraudulent practices. When honey mustard is right, there’s no doubt in your mind; there are no questions. You’ve found the one for life…
In lieu of sounding like a Carrie Bradshaw gospel (and having to send a lifeboat out to our One Man Army), I’ll relate this pursuit to that which I know a little more about than men: social media.
3 Reasons Why a Successful Social Media Presence is Like Good Honey Mustard
- It Knows Who it is and What it Stands for: A good honey mustard is good. Plain and simple. When I ask for honey mustard, and the initial response is “Well…,” I’m immediately doubting its integrity. A good honey mustard is a dipping sauce and a salad dressing. It’s fun and functional, as social media should be. Your brand’s social media presence can and should be both entertaining and informative. As soon as you start boxing yourself into what you think you should be or what you think people want you to be, you’re limiting yourself. As a good honey mustard and a brand with a solid social media presence, you can be everything you are and want to be, as long as you know who that is.
- It Doesn’t Try to Be Something it’s Not: “Sure, we have honey mustard.” “Ok, great!”… And, alas, a milky concoction of what seems to be buttermilk and Dijon mustard seeds. I’ve been set up for disappointment. It may indeed be the reason I prefer another restaurant. (Yes, seriously.) It would have been much better if they had simply said: “No, I’m sorry, we do not have honey mustard.” (I guess…) I think honey mustard is great, but again, I do have very high standards. Not everyone can make the best honey mustard. We’re all a little picky about something and, hey, some people do prefer blue cheese. When it comes to condiments and social media, unfortunately, you can’t please 100 percent of the people 100 percent of the time. However, what you can do is be honest about whom you are and what you have to offer. When all else fails, honesty and humanity take the cake. (And they eat it, too.)
- It’s Multi-Generational and Everyone Can Enjoy it: I may indeed own good honey mustard. (Well, of course I do.) Even still, I’m always on the pursuit for pure perfection. When I’ve got something good I share it, both literally and figuratively. My favorite honey mustard is like a golden ray of sunshine – both in terms of color and sensory delight. People who like spicy mustard enjoy it. People who aren’t mustard fans enjoy it. I used it in seventh grade for chicken fingers and I’ve even sold my 60-year-old father on it. Honey mustard with horseradish, spicy honey mustard, lemon tart “I’m too fancy for you: honey mustard – forget it.” In regards to honey mustard and your social media presence, you should keep all audiences in mind. You aren’t too fancy or spicy for the mainstream, although you can complement those foods and please those audiences. Good honey mustard and successful social media is something I’ll enjoy and share with my father. Sure, he may not enjoy it as much as me, understand the extent of its awesomeness, or enjoy it on the daily like his honey mustard connoisseur, social media addict daughter, but if it’s something I can share with him from time to time, it must be something pretty good. Long story short: you don’t have to be fancy or spicy to be successful – it may indeed work against you. Both good honey mustard and a successful social media presence aren’t too exclusive. They’re something we all can delight in from time to time.
To be a delightfully delicious honey mustard and have a successful social media presence: be both entertaining and informative, know who you are and be you, don’t be too cool for school, and be something I can share with my father. And, I guess this applies to men too. Until next time…
PS. In case you’re wondering…
BAM:
