The Importance of Google Ads
The marketing world has changed dramatically in recent years, and Google Ads is one platform that has been driving this transformation. Formerly known as Google Adwords, Google Ads is a...
Integrated Marketing Monthly Roundup
November Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout November, Instagram expanded its new “Guides” feature to all users, Snapchat and Google introduced educational programs for brands, and YouTube rolled out audio ads. Learn more about the latest...
Integrated Marketing Monthly Roundup
April Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout April, Instagram and Twitter focused on launching new content features for creators, rolling out updates to IGTV and a calendar full of weekday Tweet prompts, respectively, while Facebook released...
CES Recap Day 1
The Consumer Technology Association (CTA) kicked off its 51st CES yesterday filling the Las Vegas Convention Center with the world’s most cutting edge technology. There are an expected 3,900 exhibitors...
Exploring the History of SEO
Search Engine Optimization (SEO) is one of the many marketing terms thrown around regularly as a “need-to-have” for your website, but what is it really? Why is it so necessary?...
4 Ways to Improve Organic Marketing with SEO and Social
At lotus823 we understand the importance of integrated marketing. However, many digital marketing professionals still believe organic strategies such as SEO and social media work independently of one another. This...
A HubShout Panel Discussion on SEO Campaigns After Encrypted Search
This past month, HubShout hosted a special panel discussion on how to measure search engine optimization strategies after the encrypted search changes by Google. It was an honor to join...
