Is your brand’s Amazon store ready for the 2021 holiday season? The COVID-19 pandemic has drastically shifted how consumers shop and it can be expected that many consumers will turn to online stores, like Amazon, for their gift shopping this year. Ensure that your brand’s Amazon store is more than ready this holiday season with our tips below! 

 

Solidify your Marketing Strategy

Before the holiday season, take the time to reevaluate your Amazon marketing strategy. Consumers turn to Amazon for their shopping needs because it offers convenient benefits to consumers, like quick shipping. Our team recommends establishing prime eligibility for your products to ensure you are meeting your customer’s needs. In addition, we recommend creating content that is compelling and consistent with your brand’s presence. This is inclusive of perfecting your product descriptions and imagery to ensure your customers have all the information necessary before making a purchase. 

 

Plan Inventory in Advance

Keeping up with the holiday rush this year might be a little different. Currently, many brands are facing major delays in inventory as the shipping industry faces setbacks from the pandemic. These delays could impact shipping costs and in turn, product costs. The good news is that your business will not be going through this alone, but this should be kept top of mind as you begin holiday preparations.

 

Get Creative with your Social Strategy

A fun way to interact with your customers this holiday season, it to launch a creative, holiday-themed marketing strategy. For example, create a series highlighting your best products for stocking stuffers or must-haves gadgets for the baker in your life that showcase the functionality of your products. These types of posts will simplify the shopping process for your customers while getting them excited about the holiday season.   

 

The holidays will be here before you know it! Does your brand need help finalizing its Amazon marketing strategy? Get in touch today!

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