“It’s the most wonderful time of the year…”

Hello, December! The last month of the year is upon us and it is sure to be a busy one. Before we get caught up in the final stages of CES planning and holiday pitching, the team is sharing their holiday marketing insights.

Coca Cola: A Holiday Marketing Tradition

When it comes to holiday marketing no brand does it quite like Coca-Cola. Over the course of the last eighty years the brand has created several iconic marketing campaigns centered around the holiday season. From their famous polar bears to their iconic representation of Santa, we explore the history behind Coca-Cola’s best holiday campaigns.

Social Media Marketing Tips for the Holiday Season


The holiday season is among the most profitable time of year for brands online, with search traffic spiking as users hunt for the perfect holiday gift. So what’s the best way to use social media to reach your customers and increase holiday sales? Account Executive Caitlin Imbimbo shares three tactics for leveraging social media during the holiday season.

Merry Pitch-mas: Mistakes to Avoid While Holiday Gift Guide Pitching

holiday gift guide PR

Earning a coveted spot on a holiday gift guide can mean increased awareness and sales for brands, that’s why crafting the perfect pitch is so important. While there’s no secret formula for earning coverage, our PR team shares some tips for avoiding mistakes when pitching your product for holiday gift guides.

Onto November’s biggest trend

Much like the Harlem Shake and Planking before it, the Mannequin Challenge took the internet by storm in November. The viral hit has been traced back to a group of high school students Jacksonville, Florida and requires participants to remain frozen in action while the video is recorded. The meme was unavoidable online as sports teams, celebrities and even the White House submitted their own entries to the video challenge.

Even our team had to get in on the act!

What are some of your favorite holiday marketing campaigns? Tell us in the comments below or on Twitter @lotus823!

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