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November Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

by lotus823 Staff

December 1, 2020

Throughout November, Instagram expanded its new “Guides” feature to all users, Snapchat and Google introduced educational programs for brands, and YouTube rolled out audio ads. Learn more about the latest...

Integrated Marketing Monthly Roundup

November Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

by lotus823 Staff

November 30, 2018

As 2018 begins to wind down, November showed no signs of slowing down for digital marketing! Facebook and YouTube each began to roll out new features to benefit users on...

Digital Marketing

October Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

by lotus823 Staff

October 29, 2018

As October marks the beginning of Q4 and the busiest time of the year for most companies, social media and digital marketing efforts are just as active across a variety...

Social Media Marketing

The Rise and Fall of Snapchat

by lotus823 Staff

March 12, 2018

From Kylie Jenner’s tweet causing a major drop in stocks, to large employee layoffs meant to “streamline and unify” the engineering team, Snapchat finds itself in the tangles of a...

Integrated Marketing Monthly Roundup

March Digital Marketing News Roundup

by lotus823 Staff

March 31, 2017

Spring has finally arrived and it was a jam-packed month here at lotus823! As the outside world was in full bloom our team was sharing tips for how you can...

Technology

September Digital Marketing Roundup

by lotus823 Staff

October 6, 2016

Though CES is still a few months away our team is busy with their final preparations. From award submissions to booking media events, there’s still a lot to be done...

Lotus Latino

April Digital Marketing Roundup

by lotus823 Staff

May 3, 2016

From Snapchat’s new Face Swap to Gmail’s awkward April Fools fail, I think it’s safe to say our heads are spinning from all the digital marketing news we saw in...

Advertising

The Shift From Traditional to New-Age Advertising

by lotus823 Staff

November 16, 2015

As consumer technology advances, advertising and marketing strategies by all industries must adapt, too. For instance, traditional advertising primarily consisted of print and broadcast media but this has evolved with...

Social Media

Tweet the Vote: Social Media Hits the Campaign Trail

by lotus823 Staff

October 13, 2015

With 2016 presidential campaigns kicking into high gear, campaign teams are searching for the most effective way to advertise their candidate. Today’s campaigns utilize social media more than ever before....

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