Marketing plans are often tailored to each business’s needs and unique characteristics. Foursquare is a location-based social marketing tool that is a must for brick and mortar operations. 

The livelihood of shopkeepers and storeowners depends on one important factor: getting people in their stores to purchase whatever product or service it is that they sell.

Second to that, they depend on satisfied customers who return again and again to their stores to give them business. Storeowners can choose to reward their loyal customers in a number of ways ranging from loyalty/rewards programs, coupons and discounts, and even special ordering items for repeat customers.

With the rise of social media and location-based social sharing, customers are more likely to be using their smartphones while browsing the shelves at their local five and dime.

Enter Foursquare, a location based social network tool which users access via their mobile devices. Launched in 2009, Foursquare has provided businesses with physical locations a new tool to use to grow their customer base while rewarding those who frequently patronize their business.

If you own a shop or business with a physical location, Foursquare can be a valuable tool for marketing and building customer loyalty. Are you ready to dive into Foursquare? Check out our informative checklist and guide to getting started on Foursquare:

Are you ready to build a loyal customer base that will keep returning to your store? Get ready for a Foursquare frenzy!

Do you have any questions about Foursquare and social media marketing? Ask away in the comments section below!

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