April Digital Marketing Roundup
From Snapchat’s new Face Swap to Gmail’s awkward April Fools fail, I think it’s safe to say our heads are spinning from all the digital marketing news we saw in...
Brands That Understand Hispanic Marketing… and Get it Right!
Did you know that the US Hispanic market is rapidly growing? There are currently 54 million Hispanics living in the US and by 2020, they will represent an expected 31%...
Hispanic Market Growth: Q&A with lotus823’s VP of Business Development, Brian Herlihy
Did you know the Hispanic market is the largest and fastest growing U.S. consumer group? As the landscape evolves and Latinos continue to lead in the adoption of new platforms...
November’s Digital Marketing Roundup
“It’s the holiday season…” and we just had another wonderful month! Happy December, folks! With all the hustle and bustle of holiday gift guide planning, CES strategies, and awards dinners,...
Why Marketers Should Know the Buying Power of Hispanic Americans
Between September and October, Hispanic Americans across the country honored their heritage through a 30-day celebration called “Hispanic Heritage Month,” signed into law just 27 years ago by then President...
