pr Archives | lotus823

Is Earned Media Enough Anymore? The Shift to Amplified PR

by Amanda Whited

April 27, 2026

For decades, earned media has been considered the gold standard of public relations. A feature in a respected publication or a product mention from a trusted journalist carries credibility...

Integrated Marketing Monthly Roundup

November Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

by lotus823 Staff

November 30, 2018

As 2018 begins to wind down, November showed no signs of slowing down for digital marketing! Facebook and YouTube each began to roll out new features to benefit users on...

Best Practices

The Benefits of Editorial Calendars for 2019 Planning

by lotus823 Staff

November 14, 2018

PR pros everywhere have developed unique methods for media relations planning, but we all should have one tactic in common: using editorial calendars for strategy creation. The benefits of consulting...

Marketing

Best Practices for PR Pitching – Q4 and Beyond

by lotus823 Staff

September 20, 2018

[et_pb_section fb_built=”1″ _builder_version=”3.0.47″ custom_padding=”0|0px|54px|0px|false|false”][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0|0px|27px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.2.2″]In the world of PR and lifestyle brands, Q4 kicks off the peak holiday season for short-lead...

Blogs

Our College Years: Memories, Experiences, and Fun!

by lotus823 Staff

September 5, 2018

With the back to school season in full swing, our team decided to take some time to remember our “glory days.” While we all still consider ourselves students as we...

Public Relations

Is PR Dead? Our Team Investigates

by lotus823 Staff

April 19, 2017

Ok, don’t freak out. PR isn’t dead (we have the awards to prove it), but a strict media-relations strategy is not as effective as it once was. Relying solely on...

Public Relations

The Passion Behind the Public Relations Team at lotus823

by lotus823 Staff

February 21, 2017

February, the month most commonly associated with l-o-v-e, is amongst us. With Valentine’s Day marketing campaigns and gift guides having surrounded us for the past month, I can’t help but...

Technology

September Digital Marketing Roundup

by lotus823 Staff

October 6, 2016

Though CES is still a few months away our team is busy with their final preparations. From award submissions to booking media events, there’s still a lot to be done...

Public Relations

#TBT: lotus823 Executives’ CES Adventures

by lotus823 Staff

September 22, 2016

The annual global consumer electronics and technology tradeshow, CES, is an exciting time for businesses, marketers, and tech enthusiasts alike! A buzzing sea of excitement, the tradeshow floor is filled...

Trade Shows

CES 2017: A First Timer’s Guide

by lotus823 Staff

September 6, 2016

Huge crowds, client meetings, product launches – there’s a lot for PR pros to juggle during CES week. Planning for CES can be overwhelming, especially for a first time attendee....

pr

Is Earned Media Enough Anymore? The Shift to Amplified PR

The Benefits of Editorial Calendars for 2019 Planning

Best Practices for PR Pitching – Q4 and Beyond

Our College Years: Memories, Experiences, and Fun!

Is PR Dead? Our Team Investigates

The Passion Behind the Public Relations Team at lotus823

#TBT: lotus823 Executives’ CES Adventures

CES 2017: A First Timer’s Guide

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