It seems like summer came and went in the blink of an eye – now the kids are going back to school and the days are slowly getting a little colder. As we all mourn the loss of warm beach weather, we can take comfort in knowing that the end of summer doesn’t mean the end of great social media content!
With the fall holidays coming up soon, brands are taking advantage of the opportunity to have fun with their content. Here are a few brands that you’ll want to keep an eye on, as the weather gets a little chillier:
Keep It Fun with a Pumpkin Spice Latte from Starbucks
Following Starbucks’ big announcement to add real pumpkin to their Pumpkin Spice Latte (PSL) recipe, they launched a verified Instagram account to personify the PSL. By using relatable and trending hashtags with witty captions, Starbucks has taken a step away from their “high-end” stereotype to appeal to the millennials using social media.
Enjoy McDonald’s Breakfast All Day, Every Day
— McDonald’s (@McDonalds) September 1, 2015
Earlier this month, McDonald’s made everyone’s day a little bit better when they announced all-day breakfast would be coming to stores nationwide on 10/6. McDonald’s addressed previous Twitter complaints about not being open for breakfast all day and responded with clever gifs to spread word of their tasty news.
Hyundai’s Instagram Quiz Will Drive You Wild
Have you ever taken an Instagram quiz? Probably not since Hyundai just figured out how to make it happen. By using a series of Instagram accounts threaded together with multiple tags, Hyundai created a quiz to see which model of Hyundai best fit your style. Hyundai took a widely used social platform and made it seem more personalized for each participant. Along with the individuality provided from results, participants are sure to pass it along to friends to see if they have similar Hyundai personalities, further spreading the word and increasing Hyundai’s followership.
What are some of your favorite campaigns this fall? Tweet us at @lotus823!