A Day in the Life of a PR Pro – East Coast vs. West Coast
Prior to joining lotus823, I worked for a large, global PR agency where my colleagues were based in San Francisco, Chicago, Boston, and Washington, D.C. While I had the chance...
Don’t Live Under a Rock: A PR Specialist’s Tips on How to Stay Informed
As a public relations professional, part of my job is to keep up to date with current events. From pitching a trend piece to pulling off a successful newsjacking, we...
Brand Spotlight: Walt Disney World
I recently returned from a family trip to Walt Disney World – a place that felt brand new to me, as I had little to no memory of my first...
New Year, New You: The Perfect Content Marketing Opportunity
Have you ever wondered why brands use New Year’s as a time to strongly market themselves or their products? It’s because there’s a huge window of opportunity to promote their...
Trade Show Marketing 101 From A Public Relations Specialist’s POV
In my mind, I characterize this time of year as the kick-off to event season. In my personal life, that means all of my favorite awards shows, including the Golden...
Working in Integrated Marketing… My Childhood Dream of Joining the Circus Came True
We are now in the home stretch of the holiday season and many people are already scouring leaked Black Friday ads and making their shopping plans. For me, it’s always...
Notes From a PR Specialist: The Art of Damage Control
As a public relations specialist, many times you are faced with the stress of executing damage control for your client. Whether you are a publicist for a major celebrity, or...
