Social media is no longer just a tool we use to connect with friends and family. Since its inception, social media has evolved into something so much more than simply liking the latest photos from Friday night, retweeting an inspirational quote or competing in popular online games. Social media platforms have become a mandatory business platform, where companies need to keep up with customers in order to survive in a noisy market.

Remember America Online? At eight years old, my first screen name was “lilsis90.” I grew up with the Internet and watched the nature of online platforms, like AOL and Facebook, go from areas for conversational, personal branding to crucial places where businesses must be active to thrive as a brand. We are no longer just updating our friends and family with a lifestyle play-by-play, but rather, consumers are sharing opinions and experiences about brands and products. These consumer-based conversations are happening on platforms where businesses can make an impact.

Below I break down the top reasons why businesses need to have a social media presence, right now:

  1. Connect with Customers – Whether your company is on Facebook, Twitter, Pinterest, Tumblr, Instagram, YouTube or any other popular channel, it is an opportunity to connect your brand with your target audience. Fans will inform you about product likes and dislikes, inquire about future products and promotions, and share customer-to-product experiences. Social media will keep your brand translucent, which allows consumers to understand what you do from the inside out.
  2. Promote Products and Promotions – Social media also allows you to promote the latest products and promotions. Customers like to hear about a new product announcement, the newest promotion, a mid-season sale or even a sneak peek at what your company will be releasing in the coming months. Announcing product-related news on the company’s social media platforms allows customers to feel like they are in the know with their favorite brands
  3. Share Industry News and Content – A social media platform is a great way to share industry news or even produce content! Whether your company decides to share articles from outlets like The New York Times, The Wall Street Journal or even produce its own integrated marketing articles on a company blog, sharing news and tips is a great way to show customers your company and its leadership are industry thought leaders and experts.

Are you ready to connect with your fans? It’s time to blossom your company into a social media powerhouse! If you are as excited as we are, learn more on our “What We Do” page or connect with us on Facebook and Twitter.

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