Hello and happy June fellow marketers!

During the month of May we decided to shine the spotlight on the ever-evolving landscape of social media. We love the conversations and insights that social media provides us and keeping up with the latest trends is something we enjoy both on a personal and professional level.

It’s time to dive into May’s Digital Marketing Roundup!

“Gone are the days where PR pros solely relied on the newspaper, TV or radio to generate brand awareness.” Social media has given brands and agencies all over the chance to have their messages elevated and heard worldwide.

Our Senior Account Executive, Nicole, breaks down five ways that social media has changed the PR industry.

While we work with social media every day, there are reasons why each of us loves the medium. There are some campaigns that stick with us, others we’ll never understand and each of us has a different insight to offer on each network we use.

Get a behind the scenes look at the lotus823 social media team in an interview with Assistant Account Executive Erin.

What happens when you have a PR crisis? Turn it into a social media success! During the final season of AMC’s Mad Men, McCann Erickson – the well-known advertising agency – was portrayed negatively. What they decided to do next turned into a social media win no one saw coming.

Check out how a PR crisis turned into social media gold for one agency.

Do you log into Facebook Ad Manager and feel overwhelmed? No need!

Not only does Facebook make the advertising process easy for its users, but our Associate Digital Marketing Strategist, Craig, gives you the scoop on choosing the ad that best suits your strategy. Bookmark this as a guide for your next Facebook Ad Campaign!

Are you interested in learning about something we didn’t cover in May? Reach out to us! Either drop a comment below or tweet us @lotus823 to connect and ask us questions.

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