The third and final day of the WOMMnext Conference in Chicago kicked off yesterday at 7:30 with a giant, recuperative breakfast spread, courtesy of the Word of Mouth Marketing Association...
The Word of Mouth Marketing Association’s (WOMMA) WOMMnext Conference is in full swing! We just got out of Day 2 and everyone learned a lot. If you want to know...
An innovative take on the oldest form of marketing is on the rise. Word of mouth marketing (WOMM) concerns itself with buzz. The idea is that the right idea will...