Is your company getting the most out of Twitter? The online social channel allowing for 140 characters per post can become the reason your brand is seen as a thought leader.

While a lot of advice has been given about staying active on social, it’s also very important to interact. Community management of your Twitter profile should be priority, but participating in Twitter chats has become increasingly popular and easy.

If you’re not sure where to begin, I suggest checking out Tweet Chat’s editorial calendar. Tweet Chat provides an extensive list of all different types of chats for your industry needs. As a part of your social media marketing strategy, select a few industry-relevant chats and add them to your own calendar. Be sure to check out and join in on these chats.

“How?” you ask. Simple: Tweet Chat allows you to sign into your Twitter account, input the hashtag you wish to follow and voilà! Tweet Chat will provide you with a live feed of everyone using that hashtag. Tweet away!

Okay, so I’ve told you how but now you’re wondering why these could be so helpful to your brand. I’ve compiled a list for you on why a Twitter chat can take your brand’s voice from 140 characters to so much more.

Stay Aware. Stay Informed.

The greatest thing about the Internet is how fast people can receive information. With a Twitter chat, you can be at a live event from your office and you can be speaking with a leading industry thought leader from your living room. This allows for you to receive information instantly. Imagine being part of a product release, new software update or debate on the topic everyone in your industry is talking about. It’s possible if you find and follow the right hashtag.

Maybe you’re an expert in your field already. You can provide your insight to people looking to learn. You might even find that you’re able to look at an idea with a new perspective. Maybe the thought of someone else triggers an amazing idea for you. You never know.

Leverage Your Company’s Voice to Become an Expert.

Being a part of a Twitter chat promotes your company without you even having to put too much effort into it. Sharing your knowledge with others on social allows your voice to grow and positions you in the industry higher than you might think it does.

If you start to attend a specific Twitter chat hosted by the same person or company regularly, get to know the host and see if they will allow you to co-host a Twitter chat of your own. This will allow other attendees of the chat to view you as an expert in the field. This could lead to a higher follower count, more retweets and favorites, and an increased Klout score. Who wouldn’t want that?

Build Relationships.

I believe this could be the most important point on this list. Connecting with others, no matter what industry, is extremely important. You never know who will be your next co-worker, boss or client. The more people you meet, the more knowledge and insights you’ll gain. Building relationships with others on social media is so easy and the benefits could be amazing for you and your brand.

Now it’s your turn. Find a chat that fits your needs. Get to know the people and the topics of discussion. Be sure you interact with others involved and watch how your social circle will grow.

Have you ever participated in a Twitter chat? Share your thoughts with us by dropping a note in the comment box below.


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