branding Archives

Building Brand Authenticity: How Transparency on Social Media Can Drive Engagement

by lotus823 Staff

June 13, 2024

Today’s consumers, particularly Gen Z and Millennials, demand honesty, integrity, and transparency from brands. Authentic branding involves aligning marketing with the company’s values and actions, which includes consistency, customer focus,...

Branding

Four Branding Elements You Must Define Before Any Launch

by lotus823 Staff

July 7, 2020

Launching and owning a business is a dream for millions of entrepreneurs around the world. Many brands start out with humble beginnings, stemming from a small idea or passion that...

Branding

How Brands are Working to Become More Sustainable

by lotus823 Staff

April 22, 2020

In honor of the 50th anniversary of Earth Day, we are reflecting on how brands are taking the lead to create a more sustainable future. While continuing to give consumers...

Integrated Marketing Monthly Roundup

March Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

by lotus823 Staff

April 2, 2020

Throughout March, we have seen brands and businesses adapt to recent coronavirus restrictions. With people using technology now more than ever, social media platforms launched creative new features to help...

Marketing

The Importance of Marketing in the Hospitality Industry

by lotus823 Staff

February 7, 2020

From sustainable practices to tackling issues in the food and fine beverage space, brands can use various marketing strategies for success. And just like other industries, the hospitality and foodservice...

Marketing

Best Practices for PR Pitching – Q4 and Beyond

by lotus823 Staff

September 20, 2018

[et_pb_section fb_built=”1″ _builder_version=”3.0.47″ custom_padding=”0|0px|54px|0px|false|false”][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0|0px|27px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.2.2″]In the world of PR and lifestyle brands, Q4 kicks off the peak holiday season for short-lead...

Branding

The Role of Thought Leaders For Your Brand

by lotus823 Staff

February 20, 2018

Thought leadership can evolve a brand, skyrocketing it to new heights, but if a carefully calculated approach is not put in place, poor thought leadership can ultimately damage a brand’s...

Integrated Marketing

Marketing Insights into the Fast-Growing Smart Home Industry

by lotus823 Staff

July 21, 2016

There’s no denying that the smart home industry is booming! From refrigerators that can communicate ketchup shortages to garbage cans that directly sync to iPhones, countless Americans are now living...

Advertising

This Season’s Top Marketing: Four Campaigns From The 2015 Holiday Season

by lotus823 Staff

December 17, 2015

A look at the shocking, cute, unexpected, and traditional marketing campaigns this season Each year the holiday season drives brands to develop marketing strategies that will hopefully break through the...

branding

Four Branding Elements You Must Define Before Any Launch

The Importance of Marketing in the Hospitality Industry

Best Practices for PR Pitching – Q4 and Beyond

The Role of Thought Leaders For Your Brand

This Season’s Top Marketing: Four Campaigns From The 2015 Holiday Season

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