Find Your Match: Hiring the Right Public Relations Agency
Thinking about hiring a PR firm? Whether this is a process that you have gone through in the past or your brand new business is looking for experienced PR professionals...
November’s Digital Marketing Roundup
“It’s the holiday season…” and we just had another wonderful month! Happy December, folks! With all the hustle and bustle of holiday gift guide planning, CES strategies, and awards dinners,...
A British Invasion: Learning the PR ropes at lotus823
We had the pleasure of welcoming Emma Rawson, a business student from the UK, into our New Jersey office for a week. We asked her to guest blog her experience...
Turning a PR Crisis into Social Media Gold
It’s the nightmare that’s bound to keep any digital marketing agency up at night. Imagine, a wave of bad publicity hitting your brand without warning. You’re left wondering how to...
Integrated Marketing Monthly Roundup
lotus823’s Digital Marketing Roundup – April 2015
Happy May! We’ve been powering through the cold weather for some time now and the summer is right around the corner at this point. Let me just say, we’re really...
Agency Life: 9 Struggles Every Marketing Pro Experiences
Integrated marketing is a very unique, yet dynamic industry. You have the creative thinkers, professional writers, and go getters all under one roof. As a newbie to the industry, I...
Can Searching for an Agency Job Be Like Searching for New Shoes?
When I graduated from college, I began my job search for an agency where I could jumpstart my career. An overly simplified version of how this process turned out? It...
A Day in the Life of a PR Pro – East Coast vs. West Coast
Prior to joining lotus823, I worked for a large, global PR agency where my colleagues were based in San Francisco, Chicago, Boston, and Washington, D.C. While I had the chance...
June’s PR and Digital Marketing Roundup
With the weather heating up, so are we! Lets recap on the past month of content that we’re always so excited to share with you. From planning weddings to waiting...
Entering Industry Awards: A How To Guide
As a PR and Digital Marketing Agency, we are often called upon to draft and submit awards entries on behalf of our clients. These awards stretch across multiple industries and...
