5 SEO Tips to Improve Your Content
When looking for a new product or service, consumers typically turn to a trusted search engine like Google or Bing. In fact, in just one day, it is estimated that...
A Crash Course in Conversion Rate Optimization Marketing
There are many different steps digital marketers can take to create a website that drives browsers to perform an action. Whether it is inquiring about a service, completing a web...
Essential WordPress Plugins to Install on your Site Now
WordPress plugins are extremely helpful and useful when creating a website or blog for your business. They add functionality to your site that helps the pages rank higher on search...
Exploring the History of SEO
Search Engine Optimization (SEO) is one of the many marketing terms thrown around regularly as a “need-to-have” for your website, but what is it really? Why is it so necessary?...
Public Relations and SEO: Perfect Together
Public Relations and SEO are two very different practices with very different methods and tactics, but when used together will deliver results that can’t be beat. On the surface, public...
Top 5 Free SEO Resources
Search Engine Optimization (SEO) is overall a basic concept. It’s the act of ensuring that your web properties can be found by search engines, such as Google. But that’s just...
Common SEO Myths and Tips to Know The Truth
Before becoming an SEO specialist, I remember getting so excited for Christmas every year because that’s when Santa Claus would come to visit. I also remember the disappointment I felt...
SEO Tips for the Google (not provided) and Hummingbird Algorithm Updates
As an integrated marketing agency, lotus823 stays on top of all of the latest trends in the world of search engine optimization and pretty much everything Google does. One recent...
The lotus823 Integrated Marketing Language? Teamwork.
You’ve heard it before: Teamwork helps productivity, and productivity is the bottom line when things just have to get done. In the integrated marketing space, there’s always a list 15...
An Unexpected Lesson At My PR Internship: Search Engine Optimization
There is so much to learn as a college student and intern. I would never knock my school or the education I received, but if it weren’t for my internship...
