Blogs Archives | lotus823

Becoming a Certified Women-Owned Agency

by Nick Walsack

June 26, 2026

1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a...

Public Relations

Is Earned Media Enough Anymore? The Shift to Amplified PR

by Amanda Whited

April 27, 2026

For decades, earned media has been considered the gold standard of public relations. A feature in a respected publication or a product mention from a trusted journalist carries credibility...

Blogs

Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing

by Amanda Whited

April 20, 2026

Let’s start with a hard truth: Most one-off influencer marketing campaigns don’t deliver the ROI brands expect. They may generate impressions and short-term reach, and they may even look...

Blogs

Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey

by Allison Hernandez

March 9, 2026

More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started...

Blogs

Is Earned Media Enough Anymore? The Shift to Amplified PR

Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing

Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey

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