How to Optimize Blogs for AI Search Results
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must...
Q4 2025 Content Calendar – For Marketers
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing...
Content Marketing: Tying Content to a Strategy
We get it. Creating content is exciting. It’s creative, fast-paced, and gives your brand a voice in the conversation. But here’s the thing… without a solid strategy behind it, content...
LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges...
Chase After The Dream, Don’t Chase After The Money
In this episode… Join David Hernandez, host of There’s Always a Lyric, and 30-year marketer turned Rutgers University professor, author, and keynote speaker, Mark Beal as they dive deep into...
5 Tips for Experiential Marketing in the Digital Age
Isn’t it crazy how we’re all so plugged into our gadgets these days? It’s like you can’t even grab a coffee without seeing everyone around you scrolling through their phones...
A Look Back at CES 2023: Strong Showcase and Client Success
The memories of CES 2023 may be fading but the results are everlasting! At lotus823, we encourage our clients to participate in industry trade shows to directly connect with key...
July Highlights: Digital Marketing & Industry News
As July ends, it’s time to round up the latest developments in digital marketing news! From the most recent social media updates to industry trends and campaigns, here is...
From the Dining Room Table to a Full-Service Agency: The Evolution of lotus823
It was at their dining room table where Co-founders & Managing Partners, David and Allison Hernandez developed the idea of an integrated approach to marketing communications. Going on 13 years...
Your 2023 Trade Show Guide: CE, Housewares, & Pets
2022 is almost fully in the past, giving excitement to the new year! The first trade show of 2023 is less than two months away! Trade shows are a great...
