digital advertising Archives

The Importance of Having Flexibility in your Marketing Strategy [FREE EBOOK]

by lotus823 Staff

April 15, 2020

Having an integrated marketing strategy in place allows you to stay organized and plan for the future. Many brands build out their strategies up to a year in advance to...

Digital Marketing

Google Advertising: The Search Is On

by lotus823 Staff

August 6, 2019

In our previous blog, Google Advertising 101, we briefly discussed the key differences between Search and Display ad placements. So, if your brand is looking to capture the attention of...

Integrated Marketing

What is Affiliate Marketing?: Q&A with Digital Advertising Strategist, Anthony Berardo

by lotus823 Staff

August 11, 2016

Digital marketing. Content marketing. Performance marketing. Affiliate marketing. The industry is jam-packed with descriptors that can seem quite vague, especially if it’s not part of your day-to-day. On our blog...

Public Relations

November’s Digital Marketing Roundup

by lotus823 Staff

December 1, 2015

“It’s the holiday season…” and we just had another wonderful month! Happy December, folks! With all the hustle and bustle of holiday gift guide planning, CES strategies, and awards dinners,...

lotus823 Appoints Brian Herlihy as Vice President of Business Development

Digital Marketing

Increasing Holiday Sales with lotus823

by lotus823 Staff

October 7, 2015

Are the holidays about presents or presence? Having been a merchant for many years, my initial thoughts surrounding the holidays typically occurred in the middle of summer. When most folks...

digital advertising

Google Advertising: The Search Is On

What is Affiliate Marketing?: Q&A with Digital Advertising Strategist, Anthony Berardo

November’s Digital Marketing Roundup

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