When looking for a new product or service, consumers typically turn to a trusted search engine like Google or Bing. In fact, in just one day, it is estimated that Google receives over 5.6 billion searches. With an immense amount of competition, it’s vital for brands to optimize their website, including their content with up-to-date SEO best practices.
What is SEO?
Search engine optimization is the “process of designing your web pages so that your brand’s website ranks higher on search engines.” So, how does it work? Let’s take Google for example. When a consumer uses Google to search for products, services, or brands, Google uses bots to scan or crawl websites, analyzing and collecting information from websites and putting it into an index. Once the website’s content is analyzed, it is then ranked based on hundreds of different criteria in order of relevance to the initial search. Websites that rank the highest in SEO are the first sites to populate in the search engine results page (SERP), which improves your brand’s overall reach without having to spend money bidding on those top placements with Google Ads.
5 SEO Tips to Improve Your Content
SEO is inclusive of not only your brand’s website, but also its social media content and Amazon product detail pages (PDPs). Below, we have outlined our best tips for improving your brand’s online visibility and content utilizing SEO best practices.
Determine the Best Keywords for Your Brand
Researching the top keywords for your brand’s website is the first step in the SEO process. Start with the best keywords that surround your product or services. For example, if you are a brand that specializes in consumer electronics, incorporate keywords that give insight into what your product offers. Next, understand how users search for their content, like what keywords consumers utilize in their searches. These keywords will give your brand insight into how your target consumer discovers new products or services, ultimately putting your brand in a better position for discovery.
The two most important types of keywords to include when optimizing for SEO are branded and non-branded keywords. Branded keywords include variations of your brand’s name, while non-branded keywords do not reference your brand name.
Keyword research is an ongoing process, meaning brands should constantly adjust their approach. Consumers’ needs are constantly changing so it is best to review your keywords every few months and shift accordingly.
Incorporate Keywords into Blog Posts
Once your brand has established keywords that best fit the products or services you provide, it is essential to incorporate those keywords into your blog content. This can include any insight into updates regarding your product or services that build your brand’s credibility with potential consumers who are visiting your website.
Keywords should also be incorporated into your website. The more keywords that are added to specific web or landing pages over time (without performing keyword stuffing), the more likely your website is to rank on the first pages of search engines.
Incorporate Keywords into Your Social Content
In addition to incorporating keywords into your blog posts, your brand should incorporate keywords into its social media content, as well. When your brand posts on social media platforms, like Instagram or Twitter, include keywords in hashtags. For example, if your brand specializes in social media services, incorporating popular hashtags like #SocialMediaMarketing or #SocialMediaAdvertising, will help your post reach a larger audience, improving your overall reach.
Stay on Top of Trends
Since the way consumers consume media is constantly changing and evolving, it’s important to stay on top of the latest trends. Currently, consumers turn to video content on platforms like TikTok and Instagram before purchasing a product. According to the 2021 Shopper Experience, 32% of U.S. consumers use social media to discover products to buy. Because consumers are turning to social media platforms in addition to traditional search engines, it’s important to incorporate SEO and keywords into your social media content. Strategic hashtags, keywords, and engaging video content gives potential consumers a first-hand look at your products or services.
Referrals are a great way to improve your SEO because they allow your brand to focus on specific locations and keyword search terms. Product reviews and client testimonials help build credibility while increasing brand awareness.
Is your content reaching your potential customers? Our team of professionals are here to help your brand analyze and strategize its search engine optimization plan.