Since its launch in 2006, HubSpot’s Website Grader has been used by over 4 million people to grade their website marketing effectiveness. Since the times are changing, so is HubSpot’s Website Grader.

Today, HubSpot launched Marketing Grader, which analyzes 30+ measurements compared to the 9 Website Grader uses.

Type in the URL of your company and any 2 competing company’s websites and Marketing Grader will evaluate performance and improvement areas. Marketing Grader looks at all aspects of your marketing activities from your ability to be found through search engines to blogs, social media and mobile devices.

Marketing Grader Evaluates

  • Top of the Funnel: ability to generate new interest and traffic
  • Middle of the Funnel: whether traffic converts into prospects, leads and customers
  • Analytics: measuring and comparing your marketing activities

hubspot marketing grader

Marketing Grader is live and available for all users. Test out your company’s marketing effectiveness at now!

Our Reaction: We would definitely recommend Marketing Grader and love the new mobile section as well as the upgraded social media section. Website Grader pulls up social media accounts differently than Marketing Grader. Website Grader allows you to see your Twitter grade and the number of Facebook likes but lacks active interaction analysis. It is important for us to see how our fans and followers are engaging so we can engage with them. Marketing Grader allows just that!

Most notable difference for us: Large dip in grade from Website Grader to Marketing Grader. Marketing Grader is analyzing more measurements and we have noticed that in the dip from our 91 grade on Website Grader to our 69 grade on Marketing Grader.

Will you be using the new Marketing Grader? What do you think this means for SEO companies? Leave a comment to let us know!

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