marketing agency Archives

Every Day Above Ground Is a Great Day, Remember That

by lotus823 Staff

May 16, 2024

In this episode… Join David Hernandez, host of There’s Always a Lyric, as he speaks with Debra Rizzi, the President, partner, and co-founder of rizco, a woman-owned brand-led marketing agency....

Marketing

Best Practices for PR Pitching – Q4 and Beyond

by lotus823 Staff

September 20, 2018

[et_pb_section fb_built=”1″ _builder_version=”3.0.47″ custom_padding=”0|0px|54px|0px|false|false”][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0|0px|27px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.2.2″]In the world of PR and lifestyle brands, Q4 kicks off the peak holiday season for short-lead...

Digital Marketing

The Shift From Traditional to New-Age Advertising

by lotus823 Staff

November 16, 2015

As consumer technology advances, advertising and marketing strategies by all industries must adapt, too. For instance, traditional advertising primarily consisted of print and broadcast media but this has evolved with...

Business Development

Digital Tools That Make Real Connections

by David Hernandez

October 23, 2015

When conducting research on new and prospective clients, it’s crucial to strategize the best approach for gathering valuable insight. These types of details are critical in developing a strong plan...

Public Relations

Growing Your Brand With PR Through Thought Leadership

by lotus823 Staff

April 14, 2014

There are many benefits associated with being a thought leader – a person or individual that is well known and seen as a trusted expert on a particular topic. According...

Marketing

Office Organizational Tips For The Busy Marketing Agency

by lotus823 Staff

October 22, 2013

The nature of our world tends toward complexity. The lines blur between the myriad media platforms we work with daily. In marketing, lines are intentionally blurred. The mixture is what...

Integrated Marketing

What the Service Industry Has Taught Me About Marketing

by lotus823 Staff

August 26, 2013

Short Answer: (Almost) Everything I have long held the belief that one can’t simply appreciate a hard day’s work unless he or she has worked in the service industry. Whether...

Integrated Marketing

Marketing Agency Lifehacks: How To Put Your Best Foot Forward in 7 Steps

by lotus823 Staff

August 5, 2013

Upon beginning a new job, it can be challenging to figure out where you fit into your workplace mix. Throughout my first month here at our marketing agency, I’ve learned...

marketing agency

Best Practices for PR Pitching – Q4 and Beyond

Digital Tools That Make Real Connections

Office Organizational Tips For The Busy Marketing Agency

What the Service Industry Has Taught Me About Marketing

Marketing Agency Lifehacks: How To Put Your Best Foot Forward in 7 Steps

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