marketing Archives

Becoming a Certified Women-Owned Agency

by Nick Walsack

June 26, 2026

1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a...

Marketing

How to Leverage Influencer Partnerships for Event Promotion

by Katie Rohmeyer

November 5, 2024

When it comes to event promotion, one of the most impactful ways to make a splash is by partnering with influencers! These social media pros have a knack for creating...

Trade Shows

The Ultimate Guide To Maximizing CES Media

by lotus823 Staff

September 17, 2024

The Consumer Electronics Show (CES) is one of the biggest trade shows for the latest tech and innovation. With hundreds of thousands of attendees and tons of media coverage, it’s...

Podcast

People Say I’m The Luckiest Man

by lotus823 Staff

August 20, 2024

In this episode… On this episode of There’s Always a Lyric, David Hernandez talks with Ken Laner, founder of Neuro Health and seasoned sales expert. They dive into the significance...

Podcast

The World’s Gonna Know Your Name

by lotus823 Staff

July 30, 2024

In this episode… Join David Hernandez, host of There’s Always a Lyric, as he chats with Yohan Jacob, founder of Retailbound. They dive into the retail industry’s complexities, discuss Retailbound’s...

Content Marketing

Understanding Visual Branding: Your Guide to Success

by Ellen Cockrell

July 12, 2024

Take a moment and think about some of the most popular brands you know. Maybe it’s Target, Nike, the soda you had with lunch, or even your favorite sports team....

Uncategorized

Chase After The Dream, Don’t Chase After The Money

by lotus823 Staff

June 18, 2024

In this episode… Join David Hernandez, host of There’s Always a Lyric, and 30-year marketer turned Rutgers University professor, author, and keynote speaker, Mark Beal as they dive deep into...

Social Media

Why Brands Should Utilize Instagram for Engagement

by Andrea Berrios

May 28, 2024

With the variety of social media platforms available, it can get stressful on how best to properly utilize each. For consumer brands, developing an engagement strategy not only helps with...

Integrated Marketing

Every Day Above Ground Is a Great Day, Remember That

by lotus823 Staff

May 16, 2024

In this episode… Join David Hernandez, host of There’s Always a Lyric, as he speaks with Debra Rizzi, the President, partner, and co-founder of rizco, a woman-owned brand-led marketing agency....

marketing

The Ultimate Guide To Maximizing CES Media

People Say I’m The Luckiest Man

The World’s Gonna Know Your Name

Understanding Visual Branding: Your Guide to Success

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