In today’s world, customers are rarely discovering a brand in just one place. They might first discover a product in a creator’s video, read a random review in their feed,...
Micro vs Macro Influencers: Who Drives Better Results
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has...
Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
Let’s start with a hard truth: Most one-off influencer marketing campaigns don’t deliver the ROI brands expect. They may generate impressions and short-term reach, and they may even look...
How to Leverage Influencer Partnerships for Event Promotion
When it comes to event promotion, one of the most impactful ways to make a splash is by partnering with influencers! These social media pros have a knack for creating...
The Power of Affiliate Marketing in 2020
Affiliate marketing is a performance-based advertising option that is growing rapidly and the nearly 12 billion dollar industry is projected to not slow down in the years to come. While...
Case Study Spotlight: Audio-Technica
Through tactical influencer marketing strategies, we have assisted brands in building instant trust and credibility with highly targeted audiences. Check out how we helped Audio-Technica, a globally recognized leader in...
Why Brands Should Leverage TikTok for Influencer Marketing
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]As 63% of marketers intend to increase their influencer marketing budget in the...
Case Study Spotlight: Zavor
Through our integrated marketing approach, our team has delivered measurable results and increased market share for a number of the clients in the housewares industry. With activities including public relations,...
Case Study Spotlight: The Fulham Group
Over the years, we have worked with dozens of housewares brands in developing strategic plans designed to help them flourish. Learn how we helped The Fulham Group, a fast-growing home...
CES 2020 Enterprise Singapore: Breaking Into the U.S. Market
Our Co-Founder and Managing Partner David Hernandez had the privilege of speaking at Enterprise Singapore during CES. Learn more about the key takeaways highlighted below! At the Consumer Electronics Show...