Micro vs Macro Influencers: Who Drives Better Results
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has...
Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
Let’s start with a hard truth: Most one-off influencer marketing campaigns don’t deliver the ROI brands expect. They may generate impressions and short-term reach, and they may even look...
How to Leverage Influencer Partnerships for Event Promotion
When it comes to event promotion, one of the most impactful ways to make a splash is by partnering with influencers! These social media pros have a knack for creating...
The Power of Affiliate Marketing in 2020
Affiliate marketing is a performance-based advertising option that is growing rapidly and the nearly 12 billion dollar industry is projected to not slow down in the years to come. While...
Case Study Spotlight: Audio-Technica
Through tactical influencer marketing strategies, we have assisted brands in building instant trust and credibility with highly targeted audiences. Check out how we helped Audio-Technica, a globally recognized leader in...
Why Brands Should Leverage TikTok for Influencer Marketing
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]As 63% of marketers intend to increase their influencer marketing budget in the...
Case Study Spotlight: Zavor
Through our integrated marketing approach, our team has delivered measurable results and increased market share for a number of the clients in the housewares industry. With activities including public relations,...
Case Study Spotlight: The Fulham Group
Over the years, we have worked with dozens of housewares brands in developing strategic plans designed to help them flourish. Learn how we helped The Fulham Group, a fast-growing home...
CES 2020 Enterprise Singapore: Breaking Into the U.S. Market
Our Co-Founder and Managing Partner David Hernandez had the privilege of speaking at Enterprise Singapore during CES. Learn more about the key takeaways highlighted below! At the Consumer Electronics Show...
The Core Four: Top Social Media Platforms for Influencer Marketing
As a component of most brand strategies, any modern-day marketing mogul understands the value of influencer marketing. In fact, 2019 reports indicate that 92% of people believe influencer marketing to...
