integrated marketing strategy Archives

The Importance of Having Flexibility in your Marketing Strategy [FREE EBOOK]

by lotus823 Staff

April 15, 2020

Having an integrated marketing strategy in place allows you to stay organized and plan for the future. Many brands build out their strategies up to a year in advance to...

Marketing

The Importance of Marketing in the Hospitality Industry

by lotus823 Staff

February 7, 2020

From sustainable practices to tackling issues in the food and fine beverage space, brands can use various marketing strategies for success. And just like other industries, the hospitality and foodservice...

Content Marketing

Did You Know? Cartoon Art Can Change Your Business

by lotus823 Staff

January 8, 2014

“Art in general (and [Hugh MacLeod’s] signature style of cartoon art in particular) can express ideas, vision, beliefs, stories, culture, mission and purpose faster, better and more deeply than any...

Integrated Marketing

Working in Integrated Marketing… My Childhood Dream of Joining the Circus Came True

by lotus823 Staff

November 15, 2013

Most kids want to be something like a doctor, a lawyer or a teacher when they grow up. I used to dream of becoming a trapeze artist and joining the...

Social Media

3 Tips for Advertising on Social Media Effectively

by lotus823 Staff

November 8, 2013

Social media has refined itself in its tenure as a modern powerhouse, a lynchpin almost, in modern advertising. A business that does not incorporate social media is laughable in this...

Search Engine Marketing

Top 5 Data Tools For Your Integrated Marketing Team

by lotus823 Staff

October 29, 2013

“Numbers have an important story to tell. They rely on you to give them a voice.” -Stephen Few In dealing with multiple communications channels, a number one priority is to...

Facebook

Integrated Marketing Strategy Notes: 4 Tips for Short Content That is Still Sweet

by lotus823 Staff

September 20, 2013

Today, language has shifted. Inside and outside of marketing, economy of words is key. Twitter has reinvented the way we have thoughts; Vine has reinvented the way we make videos....

Integrated Marketing

How To Rock Social Media Marketing Like Spirit Junkie Gabrielle Bernstein

by lotus823 Staff

August 24, 2013

After more than two years of working side-by-side our stellar Integrated Marketing Manager, Katie Foley, I’ve learned not only a thing or two about managing and executing branding campaigns, but also...

Content Marketing

SEO in 2014: Go Integrated or Go Home

by lotus823 Staff

August 14, 2013

I was first introduced to SEO about 5 years ago while working at a large network TV dot com. The SEO team was separated from the content team and the...

integrated marketing strategy

The Importance of Marketing in the Hospitality Industry

Did You Know? Cartoon Art Can Change Your Business

Top 5 Data Tools For Your Integrated Marketing Team

Integrated Marketing Strategy Notes: 4 Tips for Short Content That is Still Sweet

How To Rock Social Media Marketing Like Spirit Junkie Gabrielle Bernstein

SEO in 2014: Go Integrated or Go Home

What We Do

About Us

Social Media

Awards

Affiliations