Search Engine Marketing Archives

Factors to Consider When Planning a Google Ads Strategy

by lotus823 Staff

February 15, 2022

Google Ads has been one of the leading advertising platforms for over two decades and remains trusted by millions of marketers worldwide. Due to Google’s immense reach, various capabilities, and...

Influencer Marketing

January Highlights: Digital Marketing & Industry News

by lotus823 Staff

February 2, 2022

Starting off 2022 strong, January brought forth plenty of new ideas and innovations to social media and digital marketing platforms. With new updates to be aware of plus current affairs...

Influencer Marketing

November Highlights: Digital Marketing & Industry News

by lotus823 Staff

December 3, 2021

Throughout the month of November, Instagram launched new Story features to improve overall engagement, Pinterest introduced a new marketing hub just in time for the holidays, and Google made updates...

Search Engine Optimization

Exploring the History of SEO

by lotus823 Staff

April 25, 2017

Search Engine Optimization (SEO) is one of the many marketing terms thrown around regularly as a “need-to-have” for your website, but what is it really? Why is it so necessary?...

Digital Marketing

The List of PR and Digital Marketing Essentials for Tech Startups

by lotus823 Staff

April 7, 2014

So, you have a cool product or offer an amazing service. You know it, but how do you get your target audience to know it? Simple: marketing. If you put...

Content Marketing

Redesigning your Website: Like A Boss

by lotus823 Staff

February 25, 2014

Redesigning a website is an opportunity for a brand to upgrade the aesthetic and functionally of its home on the web. A redesign gives SEO’s a chance to ‘look under...

Search Engine Optimization

Working in Integrated Marketing… My Childhood Dream of Joining the Circus Came True

by lotus823 Staff

November 15, 2013

Most kids want to be something like a doctor, a lawyer or a teacher when they grow up. I used to dream of becoming a trapeze artist and joining the...