Branding Archives

How to Leverage Influencer Partnerships for Event Promotion

by Katie Rohmeyer

November 5, 2024

When it comes to event promotion, one of the most impactful ways to make a splash is by partnering with influencers! These social media pros have a knack for creating...

Public Relations

Understanding Visual Branding: Your Guide to Success

by Ellen Cockrell

July 12, 2024

Take a moment and think about some of the most popular brands you know. Maybe it’s Target, Nike, the soda you had with lunch, or even your favorite sports team....

Instagram

Building Brand Authenticity: How Transparency on Social Media Can Drive Engagement

by lotus823 Staff

June 13, 2024

Today’s consumers, particularly Gen Z and Millennials, demand honesty, integrity, and transparency from brands. Authentic branding involves aligning marketing with the company’s values and actions, which includes consistency, customer focus,...

Social Media

Why Brands Should Utilize Instagram for Engagement

by Andrea Berrios

May 28, 2024

With the variety of social media platforms available, it can get stressful on how best to properly utilize each. For consumer brands, developing an engagement strategy not only helps with...

Blogs

How To Write Killer Blog Content & Why It’s Important

by lotus823 Staff

May 1, 2024

Blog writing is a powerful tool to connect with audiences, share knowledge, and establish authority. By understanding its purpose and key elements, anyone can create powerful and engaging content....

Branding

Breaking Down the Best Marketing Campaigns in 2023

by lotus823 Staff

December 7, 2023

This year, we witnessed a surge of innovative and impactful campaigns that captivated audiences worldwide. From unexpected collaborations to cutting-edge AI integration, brands demonstrated their prowess in connecting with consumers...

Content Marketing

July Highlights: Digital Marketing & Industry News

by lotus823 Staff

July 27, 2023

As July ends, it’s time to round up the latest developments in digital marketing news! From the most recent social media updates to industry trends and campaigns, here is...

Advertising

2022 Year in Review: How Our Clients Reached Over 48 Billion People

by lotus823 Staff

January 26, 2023

2022 was another successful year for both our team and our clients. As an integrated marketing agency, we offer our partners a full range of services, including public relations, influencer...

Integrated Marketing

October Highlights: Digital Marketing & Industry News

by lotus823 Staff

November 3, 2022

During the Halloween season, social media apps and search engines did something scary – they made changes and updates! Though change can be spooky, most updates are for the best,...

Branding

Understanding Visual Branding: Your Guide to Success

How To Write Killer Blog Content & Why It’s Important

2022 Year in Review: How Our Clients Reached Over 48 Billion People

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