When it comes to event promotion, one of the most impactful ways to make a splash is by partnering with influencers! These social media pros have a knack for creating buzz, drawing in crowds, and elevating your brand—making it look effortless in the process. Want to tap into their power and boost your event’s visibility…
Read On from How to Leverage Influencer Partnerships for Event Promotion
Take a moment and think about some of the most popular brands you know. Maybe it’s Target, Nike, the soda you had with lunch, or even your favorite sports team. If I asked you to pick these brands’ logos out of a sea of others, I bet you’d be able to do so quickly and…
Read On from Understanding Visual Branding: Your Guide to Success
Today’s consumers, particularly Gen Z and Millennials, demand honesty, integrity, and transparency from brands. Authentic branding involves aligning marketing with the company’s values and actions, which includes consistency, customer focus, and a clear purpose. Social media is the ideal platform for brands to demonstrate authenticity through real-time communication, fostering long-term consumer trust through genuine effort….
Read On from Building Brand Authenticity: How Transparency on Social Media Can Drive Engagement
With the variety of social media platforms available, it can get stressful on how best to properly utilize each. For consumer brands, developing an engagement strategy not only helps with driving authentic conversations, increasing conversions and customer retention rates, but also creating brand loyalists. With engagement rates four times higher than Facebook, here are four…
Read On from Why Brands Should Utilize Instagram for Engagement
Blog writing is a powerful tool to connect with audiences, share knowledge, and establish authority. By understanding its purpose and key elements, anyone can create powerful and engaging content. Whether you’re new to blogging or are an experienced vet, mastering it requires creativity, research, and understanding your audience. Embrace these tips and watch your…
Read On from How To Write Killer Blog Content & Why It’s Important
So, you’ve dotted your i’s and crossed your t’s in getting your consumer brand ready to roll. Now, how do you get the word out there? Here are three marketing strategies to consider in order to start gaining visibility and brand recognition. 1. Social media. It should come as no surprise that this tactic is…
Read On from 3 Strategies to Implement When Launching Your Consumer Brand
This year, we witnessed a surge of innovative and impactful campaigns that captivated audiences worldwide. From unexpected collaborations to cutting-edge AI integration, brands demonstrated their prowess in connecting with consumers on a deeper level. Let’s unravel the brilliance behind the top 10 marketing campaigns that left their mark on the industry in 2023! Heinz…
Read On from Breaking Down the Best Marketing Campaigns in 2023
As July ends, it’s time to round up the latest developments in digital marketing news! From the most recent social media updates to industry trends and campaigns, here is everything you need to know from the last month. Social Media Updates Meta Introduces “Threads” Meta’s Twitter alternative, “Threads” is the latest app to be…
Read On from July Highlights: Digital Marketing & Industry News
2022 was another successful year for both our team and our clients. As an integrated marketing agency, we offer our partners a full range of services, including public relations, influencer collaborations, digital marketing, content creation, trade show support, and so much more. Looking at our collective results, we delivered for our clients this past year…
Read On from 2022 Year in Review: How Our Clients Reached Over 48 Billion People
During the Halloween season, social media apps and search engines did something scary – they made changes and updates! Though change can be spooky, most updates are for the best, making work for social media managers and everyday users easier. Catch up on some of the latest news and updates from October below. Social…
Read On from October Highlights: Digital Marketing & Industry News
Experiential marketing allows customers to experience your brand’s products. According to an EventTrack research report in 2021, 40% of consumers said they felt more brand loyalty and 91% were more likely to purchase the product or service after participating in a brand experience or interaction. This type of marketing creates a memory that will stick…
Read On from Experiential Marketing 101: Everything You Need to Know
Exhibiting at a trade show is no easy task – whether virtually or in-person. Trade shows take months of planning, from pre-show preparations, like signage and booth theme to post-show follow-ups, like connecting with qualified leads. Read on to learn more about how you can stand out from other exhibitors at trade shows. Create…
Read On from How to Stand Out From Other Exhibitors at Trade Shows
Getting to know your customers can help you understand your target audience. In marketing, the question of who your target audience is, has been thrown around a lot. That is because, especially in today’s market, finding your target audience is the foundation of every marketing strategy. We previously shared tips for celebrating “Get to Know…
Read On from 4 Tips on Getting to Know Your Customers Better
Does your team of in-house marketers need a strategy refresh or advice on the steps needed to optimize one of your many marketing needs? Whether you need a website audit, content calendar, brainstorm session, or just general input, continue reading to see how hiring a marketing agency can be an asset to your business through…
Read On from Why You Should Hire an Agency for Service Consultation
In 2022, the influencer market is projected to expand to a $16.4 billion industry. It seems like more consumers are turning to social media every day and unknowingly are being influenced to buy from trusted people on the platforms. 60% of marketers shared that influencer content out-performs branded posts. Continue reading to learn how to…
Read On from How to Vet Influencers: Tips and Best Practices
Media outreach is critical for meaningful brand exposure in the target markets of your business. However, it can be overwhelming in terms of where to start, who to reach out to, and how to capture their attention. With the wide media landscape, it is important to narrow down your outreach and find both the right…
With product launches having so many moving parts, a lack of resources leads to 95% of new developments to fail. If you want your product to be well received after its release, you need a groundbreaking launch that captivates everyone’s attention. But what does it take to make one successful? Read on as we uncover…
Read On from Marketing Do’s and Don’ts for Your New Product Launch
Brand ambassadors are a great tool to assist companies in their marketing efforts. Whether with a small or large business, brand ambassadors can help companies tap into their target market more by being a representation of the brand’s voice and promoting its products. In this post, we will explain what exactly brand ambassadors do and…
Read On from 5 Benefits of Having a Brand Ambassador Program
Starting off 2022 strong, January brought forth plenty of new ideas and innovations to social media and digital marketing platforms. With new updates to be aware of plus current affairs ongoing in the industry, we want to keep you as informed as possible to enable you to make the best decisions for your brand. Keep…
Read On from January Highlights: Digital Marketing & Industry News
The Inspired Home Show 2022, formerly known as the International Home and Housewares Show (IH+HS), is quickly approaching! The trade show, hosted by The International Housewares Association (IHA), features thousands of products that span the home and housewares sectors. As time passes, so will key show and editorial opportunities. Check out our list below of…
Read On from The Inspired Home Show 2022: Deadlines Exhibitors Need to Know
The world’s largest tech show, CES, returned ‘home’ to Las Vegas following a fully virtual showcase last year. Despite some setbacks related to the pandemic, such as popular brands canceling appearances and CES ending a day early, the show was a definite success with over 40,000 attendees in-person, while many others attended digitally. Here are…
As 2021 reaches its end, we can finally look back on the year and see what marketing tactics went well for brands. There are so many components to marketing that are important to cover, but you should make sure your brand, at minimum, is executing the below strategies as you will likely see these evolving…
Read On from Best of 2021 Marketing Tactics: Tapping Into Successful Campaigns
As 2021 wraps up, now is the perfect time to start planning out your content ideas for the new year. This is where having a proper content calendar comes in handy–essentially it is a tool used to plan, monitor, and streamline all content activity related to your brand. We have all used calendars, whether physical…
Read On from Planning for 2022: Content Calendar Best Practices
Animal lovers through and through, our team loves assisting pet brands with building their visibility, credibility, and reputation. To drive brand awareness for our clients’ pet products, we target the best media opportunities and partnerships with well-known industry influencers. Want to take full advantage of the many benefits digital marketing provides in reaching relevant audiences…
In a fast-paced digital world, brand recognition and originality are not as simple as it once was. To stand out in the crowded marketplace, brands must focus on a combination of digital marketing and public relations efforts. An integrated marketing campaign is the perfect strategy that can help build exposure across a multitude of platforms….
Read On from The Ins and Outs of an Integrated Marketing Campaign
The race to CES 2022 is well underway! In less than two months, exhibitors, media, and industry professionals from across the world will be gathering in Las Vegas to debut the latest innovations in consumer technology. Before show day arrives, we shared some of the predicted trends and product debuts attendees can expect to see…
Read On from CES 2022: Show Predictions and Biggest Trends to Watch
Throughout the month of October, Instagram enabled desktop uploads and Facebook announced its new name as part of the company’s rebrand. Learn more about October’s important social media and industry updates below! Social Media Instagram Will Enable Users to Upload Photos and Videos via Desktop from This Week Instagram has finally enabled users to…
Read On from October Highlights: Digital Marketing & Industry News
Trade shows, virtual or in-person, allow for brands, industry professionals, and media to connect and debut their latest technology advancements. Last year, COVID-19 forced many trade shows, like the Consumer Electronics Show (CES), to host a completely virtual event consisting of virtual exhibits, presentations, and more. After the success of 2021’s virtual shows, many trade…
Read On from CES 2022: How to Prepare for a Digital Trade Show
The Consumer Electronics Show (CES) is back! After being forced to hold a fully virtual event last year due to COVID-19, the biggest tech event of the year is hosting both in-person and virtual exhibits in Las Vegas this January. As one of the biggest trade shows, CES is the place for brands and businesses…
Does your brand take the time to interact with its followers on social media? An effective social media marketing campaign is inclusive of both creative social media posts and ongoing interaction with your followers or otherwise known as community management. It’s these interactions and engagements that help your brand establish a positive tone for its…
Amazon Prime Day originally started as a celebration of the e-commerce site’s 20th anniversary in 2015. In the last six years, the day has blossomed into a massive annual two-day online sale anticipated by consumers and business owners worldwide. With Prime Day 2021 now complete, we’ve taken an in-depth look at consumer spending stats, so…
Building relationships with top-tier consumers and trade editors allows your brand to make an organic, long-lasting impression. In fact, 92% of consumers trust earned media over promotional advertisements. This week, we provided insight on how an effective public relations strategy can establish your brand’s credibility, expand its reach, and more. What is Public Relations?…
June marks the start of “Do It Yourself” entrepreneurs month and as an agency founded by two entrepreneurs, we know exactly what it takes to successfully start and manage your own business. To kick off the start of the month, check out our top tips for any entrepreneurs looking to build out their business strategy…
Launching and owning a business is a dream for millions of entrepreneurs around the world. Many brands start out with humble beginnings, stemming from a small idea or passion that is then transformed into a profitable business. When taking the leap in becoming a business owner, it is crucial for you to define multiple branding…
Read On from Four Branding Elements You Must Define Before Any Launch
In honor of the 50th anniversary of Earth Day, we are reflecting on how brands are taking the lead to create a more sustainable future. While continuing to give consumers what they want, companies of all industries are becoming more eco-conscious. Learn more about the latest environmentally friendly trends of some of our favorite brands,…
Read On from How Brands are Working to Become More Sustainable
Brand storytelling is an essential part of establishing your brand, both online and offline. It consists of defining your company’s identity through narratives and stories that captivate your target audience. All posts and content your brand shares are linked back to this unique story. Thanks to social media, your brand can easily communicate with followers…
Thought leadership can evolve a brand, skyrocketing it to new heights, but if a carefully calculated approach is not put in place, poor thought leadership can ultimately damage a brand’s reputation. Utilizing a thought leader can result in a positive reputation and an expanded audience. The individual chosen must be able to relate to your…
It’s been a whirlwind month here at lotus823, from braving heat waves to catching ‘em all on Pokémon GO! The dog days of summer didn’t keep our team from sharing their insights on all things digital marketing, read on to catch up on everything you missed. My Giant Leap into the PR Industry This summer…
It seems like summer came and went in the blink of an eye – now the kids are going back to school and the days are slowly getting a little colder. As we all mourn the loss of warm beach weather, we can take comfort in knowing that the end of summer doesn’t mean the…
Read On from From Pumpkin Spice to Instagram Quizzes: Social Media Stunts You’ll Fall For
In a follow up to a post I wrote nearly two years ago, we’ll dig deeper into Taco Bell’s overall content marketing and media strategy, and how it evolved from their “ahead of the curve” approach to a social media strategy. I’ve previously written about Taco Bell’s social media strategy, and how it was, and…
Contrary to popular thought, millennials are welcoming brand content with open arms. Havas Worldwide recently conducted a study to determine how brands play a role in the lives of multiple generations. Focusing on young consumers from the ages 16 and older, 60 percent of respondents stated that the online creative content developed by brands is…
Hello and happy summer! The pleasant weather isn’t the only thing we’ve been excited about. Here at lotus823 we’ve been collaborating through some hands-on team building, looking at how brands can turn a scandal into beneficial press, brilliant summer campaigns, and how some of our favorite local businesses are thriving through recognizable marketing campaigns. Of…
Read On from Summer at the Jersey Shore with lotus823 – Digital Marketing Roundup
When it comes to marketing inspiration, we often look at big brands to see what works, but what about local businesses? The Jersey Shore local biz circuit knows a thing or two about leveraging social media and marketing tools to bring in the masses all year ‘round. After a few months here at lotus823, I…
Read On from 3 Jersey Shore Businesses Who Nailed Their Branding
With summer on the horizon, thoughts of sunshine and warm weather are on the rise. This is the perfect opportunity for brands to create marketing campaigns that align with popular summer activities and trends. It’s interesting to see which campaigns take off and which ones flop. Here are 3 of our favorite summer marketing campaigns….
On June 2, former-president of FIFA, Sepp Blatter, resigned after the indictment of other high-ranking FIFA officials last week. The corruption scandal created a large amount of buzz around FIFA from mainstream news to social media. Due to the amount of negative attention the football organization received, major sponsors such as Castrol, Sony, Johnson &…
Read On from The FIFA Scandal: How Brands Put a PR Crisis Plan in Motion
Award-winning PR and Digital Marketing Agency Selected by Knomo for PR, social media and branding services. lotus823, a PR and digital marketing agency based in New Jersey, is proud to announce a new client partnership with Knomo, a London-based brand that designs and markets stylish bags and cases that organize and protect digital accessories designed…
Read On from lotus823 Welcomes Addition of Knomo to Client Roster
July has been a month focused on branding. We’re talking personal, professional and product branding. If you missed any of this month’s PR and digital marketing news, we have it all right here….
Read On from The PR and Digital Marketing Roundup – July 2014
Do you Vine? Vine, a mobile app that describes itself as “a world of beautiful, looping videos” has been around for a year and a half and yet is still unknown to most of the digital world. A year and a half can be an eternity; especially considering the mobile app Snapchat had already skyrocketed…
At the beginning of 2014, we became witness to some of the best content TV has had to offer from holiday promotions to the beloved SuperBowl. Just because the weather has grown warmer and we’re more incline to spend time outdoors doesn’t mean that TV hasn’t offered us some great content at the start of…
With the weather heating up, so are we! Lets recap on the past month of content that we’re always so excited to share with you. From planning weddings to waiting tables (we’re not kidding) we have all of our PR and digital marketing insights right here in one place! Dig in!…
It’s that time of year again! Years of hard work have been celebrated as students donned their caps and gowns and completed their graduation. For most of those college graduates, now marks the beginning of the dreaded job search. Job searching, as well as internship searching, can be stressful and overwhelming for most. You may…
Read On from A Note to Recent Grads: How to Prepare for Job Opportunities
In my last installment of the best in branding and PR, I noted that when a branding strategy is top notch, consumers are not only sold but they may even apply a willing suspension of disbelief for the product’s story. This time, we’re taking it to the next level. While some companies have such top…
Read On from The Best in Branding and PR: Brand Names Used as Generic Terms
A successful branding strategy takes into consideration the target audience, your value proposition and how to best convert a customer into a sale. Easier said than done of course, but when done right, consumers are not only sold, but they may even apply a willing suspension of disbelief for the product’s story. And, if we…
Read On from The Best in Branding and PR: Little White Product Lies
All aboard the breakfast train! As you may know, breakfast is the most important meal of the day and on March 27, Taco Bell has officially launched their own breakfast menu featuring such items as the A.M. Crunchwrap, Waffle Taco and Cinnabon Delights. Taco Bell has decided to launch their biggest marketing campaign yet by…
Read On from A Content Marketing Duel: Taco Bell vs. McDonald’s
Love or hate it, Geico’s carpet-bombing brand management is impossible to ignore. The talking Gecko broke important boundaries in modern marketing and moved it forward into absurdism. The Geico Gecko was the antihero, in a sense. Where the traditional cartoon spokesperson historically advocated for his or her product, the first gecko commercial was just the…
Read On from The Geico Brand Management Blitzkrieg: Brand Blending
I recently returned from a family trip to Walt Disney World – a place that felt brand new to me, as I had little to no memory of my first time visiting this magical land. Though I have little memory of my last visit, returning to the park at age 28 has afforded me a…
If you don’t follow @MuradOsmann on Instagram, do yourself the favor. You won’t be disappointed. Murad Osmann is a 28 year-old music video producer from Moscow with a creative —and market-centric— mind. He has generated more than 829,000 followers on Instagram, a handful of imitators, and a cult of fans who eagerly await his every…
“Life is not measured by how many breaths we take, but by the moments that take our breath away.” There’s no denying it. People like visuals. They’re quick, to the point and pleasing to the eye. That being said, lets not waste too much time. Instagram. It’s a name we have all come to know…
Read On from Best Practices to Achieving Instagram Branding Success
Chipotle is at it again with yet another unconventional marketing tactic to attract the attention of the masses. While the majority of big brands are focused on having their ads run during this year’s Super Bowl, Chipotle is making moves on a totally different plane with a new age advertising approach. New Age Advertising, Present…
Have you ever wondered why brands use New Year’s as a time to strongly market themselves or their products? It’s because there’s a huge window of opportunity to promote their brand as a means to start fresh. After weeks of holiday stress, eating deliciously unhealthy foods and possibly traveling, consumers usually want to invest in…
Read On from New Year, New You: The Perfect Content Marketing Opportunity
In my mind, I characterize this time of year as the kick-off to event season. In my personal life, that means all of my favorite awards shows, including the Golden Globes, the Academy Awards and the SAG Awards. Professionally, however, this time of year is all about the trade shows. Our clients hit up the…
Read On from Trade Show Marketing 101 From A Public Relations Specialist’s POV
First and foremost, lets define what customer loyalty actually is. According to Business Broadway Editor, Bob Hays, “Customer loyalty is the degree to which customers experience positive feelings for and exhibit positive behaviors toward a company/brand.” Sounds simple enough, right? Now consider how many brands are out there that are competing for your customer loyalty….
Read On from Ensuring and Improving Brand Customer Loyalty Like Birchbox
It’s one week after a shopping trip and I realized I’ve used nearly an entire bottle of conditioner… and consumed nearly an entire jar of fig jam. Clearly, these things should last longer than a week. But, really, who is the average consumer? Surely, we all have a set of brands we lust after. When…
The beauty of social media is that you can instantly share anything with your friends, followers, and the world. The downside of social media is that you can instantly share anything with your friends, followers, and the world. With Twitter and Facebook, we have amazing opportunities to share our messages and thoughts with tons of…
Read On from To Tweet or Not to Tweet? Tips To Avoid a PR Blunder
As an integrated marketing agency it is our job to keep content new and interesting. Sometimes connecting with your audience could be difficult considering the array of social media platforms available today (check out my last post on the many platforms to use for video marketing, the latest social media craze). With the birth of…
Read On from Marketing Lessons to Learn from the Royal Family
Since I began writing for brand marketing, many people have asked me to explain the difference between branding and advertising. In an interview with Jeremy Hildreth, UK-based branding expert, he described advertising as “a bit like telling a girl in a bar, ‘Hey, I’m really cool.’ Better to just actually be cool and find indirect…
Read On from Big Picture, Tiny Details: How Branding Can Change Your Life
Confession: I love celebrities. I read People.com daily and I am obsessed with being “in the know.” Having recently joined the lotus823 integrated marketing agency, I quickly made it apparent to all of my fellow loti that I love celebrity gossip and can talk about it for hours. Personally, I like to think that my…
Lately, the hottest topic in social media has been, without a doubt, Google+. But one of the drawbacks of the new social networking giant is the lack of customization. Don’t worry, you have come to the right place! Mashable listed 10 tips and tricks to help better your Google+ brand page and we have highlighted…
Google expansion! First came the social network Google+, now it is introducing its music feature called Google Music. At lotus823, we see how beneficial this can be for Google. What is Google Music? The service, much like iTunes, will allow customers to buy tracks or full albums. The customers will be able to save these…
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
