It’s been a whirlwind month here at lotus823, from braving heat waves to catching ‘em all on Pokémon GO! The dog days of summer didn’t keep our team from sharing their insights on all things digital marketing, read on to catch up on everything you missed.

My Giant Leap into the PR Industry

This summer our team was joined by two wonderful interns, Summer and Alissa. At the end of their internship each was tasked with writing a blog detailing their experience. The first blog in this series explores how Summer felt about taking her first leap into public relations through her lotus823 internship.

Marketing Pro Tips: 4 Ways Your Agency Can Prepare for Q4 this Summer

It’s not unusual for agencies to experience some downtime during the summer months. However, it’s important to use this time wisely as the jam packed 4th Quarter is fast approaching! Senior Account Executive Nicole Cobuzio’s latest blog post features four PR tips for making the most of your summer schedule. Never fear, there’s plenty of summer fun to be had!

Marketing Insights into the Fast-Growing Smart Home Industry

The smart home industry is booming and marketers are taking notice. Account Coordinator Erica Bonavitacola makes her debut on the lotus823 blog with a post full of marketing insights from this fast growing industry.

Marketers Catch Pokémon Fever

In early July, a cultural phenomenon of epic proportions took the world by storm. Nintendo’s Pokémon GO smartphone app has captured the world’s attention while nearly doubling the company’s value. Account Executive Vicki Marziale explores how marketers are taking advantage of the Pokémon craze on social media and beyond.

4 Proven Marketing Tips for Consumer Electronics Brands

The consumer electronics space fairly crowded, with more and more tech brands emerging each year. How can tech start ups cut through the noise and capture the attention of their audience? Account Executive Caitlin Imbimbo shares several successful marketing tactics for consumer tech brands.

Now Onto Some of the Biggest News Stories of the Month

Verizon’s Big Purchase

Verizon closed out the month with a huge announcement, a $4.8 billion deal for Yahoo’s Internet business. The purchase gives Verizon ownership of Yahoo’s consumer services, including email and news as well as the social platform Tumblr. This power play positions Verizon to compete with Google and Facebook as a digital content titan. The two monster brands released a joint press release that was certainly heard (and picked apart) around the world, which reminds us of a recent favorite article: the top 5 press release mistakes.

Facebook Takes Flight

Facebook’s Aquila took flight for the first time in July, capping off years of anticipation and testing. The ambitious project has a lofty goal, to provide Internet access to billions of people worldwide who would otherwise be disconnected. The solar powered airplane would travel to the far reaches of the earth, and eventually travel in fleets. Tests will continue over the next year but the fact remains, Facebook is one step closer to world domination!

What news story fascinated you the most in July? Tell us in the comments below or on Twitter @lotus823!

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