Are you thinking about putting your business on Instagram? Or, are you already on Instagram but not sure how to promote your business? Instagram can give your business the extra visibility and engagement it needs to succeed. Read further to discover how you can tap into the Instagram community and showcase your brand.
What Is Instagram?
Instagram is a free mobile photo-sharing app. There are more than 80 million users and counting. Recently, Instagram was acquired by Facebook and launched a redesign on iOS to include a new “Explore” tab feature. There are even rumors that Facebook is developing a web presence where users can see photos online.
Instagram is a great way to showcase your brand.
Promote Your Business on Instagram in Three Simple Ways
1. Office Culture
People are always asking me “what is it like working at an integrated marketing agency?” Just like I am sure you have wondered what it’s like to work at one of your favorite brands you follow on social media. Instagram is a perfect way to show off your office culture and give people the sneak peek they want!
Having a brainstorming meeting? Have a decked-out desk? Lunch with other employees? There are countless opportunities here, so post photos that give a glimpse of day-to-day life at your office.
lotus823’s Jessica Guida enjoys a laugh as she hops on a massive roll of packaging wrap.
2. Employees
There is nothing worst than finding a new brand and tuning into their social media channels to see robots taking over. Fans want to follow brands and business run by humans, so what better way to prove that than introducing your fans to your company employees on Instagram. Spotlight an employee to have them enjoy a few seconds of fame or use group shots to give fans a chance to see a variety of roles within your company.
A few members of lotus823’s team are all smiles for a lunch outing!
3. Behind the Scenes
Give your fans and followers a treat with an exclusive behind the scenes look at the hard work within your business. Instagram is a great way to share photos you wouldn’t see anywhere else!
Getting ready to launch a new product? Promoting a new service? Having a photo shoot? The opportunities are endless!
Members of the lotus823 team working and eating. (what a great combination!)
Check out the lotus823 Instagram page and be sure to follow us!
Do you follow fun brands on Instagram? What creative uses of Instagram have you seen from your favorite brands? Leave a comment below.
