Summer is in the air and a new generation of marketers is about to enter the real world! Throughout May our team shared valuable insights and tips to help the Class of 2016 get started on the right foot. Let’s get started!

lotus823’s Christine Rochelle Inducted into Jersey’s Best Marketing and Communications Professionals under 40

We kicked off May on a high note as our Director of Digital Marketing & Operations, Christine Rochelle was inducted into the 2016 class of Jersey’s Best Marketing and Communications Professionals Under 40 by the New Jersey Advertising Club. Check out our recent blog post to learn more about the program and read a quote from our Co-Founder and Managing Director, David Hernandez.

7 Attributes of Successful Social Media Managers

There’s more to social media than hashtags and filters! New grads looking to land a job as a social media manager will want to make sure they’re armed with some killer skills. Our very own Vicki Marziale breaks down what attributes agencies are looking for when hiring social media professionals in our recent blog.

Optimizing Your LinkedIn Profile for The Job Search 

Did you know that while 94% of recruiters are on LinkedIn only 34% of job seekers have an account?! Neglecting LinkedIn can leave job offers on the table! Dust off your account and optimize it to ensure recruiters can find you; it may just land you the job of your dreams. Get started by checking out Account Executive Caitlin Imbimbo’s tips and tricks for getting noticed.

7 Steps to Get You From Communications Student to Marketing Professional 

Recent grads can rest assured; the lessons you learned in the classroom will absolutely translate into the marketing world. Our very own Katie Lynch speaks from experience, and shares how you can go from Communications student to marketing pro in 7 steps.

Now, on to our favorite industry stories from May:

The Laugh Heard Around the World

Facebook Live’s biggest hit came from the most unlikely source in May as a mom in a Chewbacca mask

took the Internet by storm. The video skyrocketed to over 130 million views in less than a week, crushing Buzzfeed’s previous record of 10.7 million Facebook Live viewers. The viral success didn’t just thrust unsuspecting mom Candace Payne into overnight fame, it also provided some much-needed publicity for struggling retailer Kohl’s. With more free advertising than they could ever dream of, Kohl’s spun the story into PR gold by gifting Payne’s family with over $2,500 in gift cards.

For marketers the biggest takeaway is viral success isn’t always born in a conference room and your customers (and user generated content) can be a huge asset. It’s also important to note that this moment wasn’t forced and the masses immediately connected with Payne’s genuine nature.

Soon You’ll Be Able to Say More On Twitter

Social media professionals around the world rejoiced when Twitter announced that handles, links and media would no longer count towards the 140-character limit for tweets. Previously, links and images could take up to 23 characters, that’s valuable real estate! This allows users and brands alike to express themselves more effectively on a platform that has been struggling to regain its prominence.

Critics have argued that Twitter needed to focus more on user experience and this change aims to do just that. Tech Radar sees this as a step in the right direction for Twitter but acknowledges they have a long way to go.

What marketing news did you find most interesting in May? Tell us in the comments below or send us a tweet @lotus823!

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