The Art of Content Marketing
We are loaded with content on a daily basis. It’s a marketer’s job to create fresh, engaging material that breaks through the clutter and helps your brand earn the consumers’...
Roundup: My Favorite Branded Content of 2014
At the beginning of 2014, we became witness to some of the best content TV has had to offer from holiday promotions to the beloved SuperBowl. Just because the weather...
June’s PR and Digital Marketing Roundup
With the weather heating up, so are we! Lets recap on the past month of content that we’re always so excited to share with you. From planning weddings to waiting...
Now Serving: Content Marketing Tips
Content marketing. It’s something we’ve been talking about a lot this year. It’s the latest craze in the marketing world and most companies seem to be jumping on board. Being...
How Ecommerce and Social Media are Working Together
With the introduction of #AmazonCart, the line between social media and ecommerce has been blurred even further, paving the way for unlimited reach and sales tools, but is it sustainable? ...
Staying On Top of Industry Trends Through Niche Marketing Blogs
Working in an industry that never slows down has its ups and downs. One of those ups is discovering niche industry blogs dedicated to marketing different types of products and...
Content Marketing Intelligence: Why Knowing Your Audience is Crucial to Your Success
There’s a distinct difference between advertising and marketing – more specifically content marketing. We know that ‘content is king’ and ‘engagement is everything,’ but talking with your audience and not...
An Image Could be Worth a Thousand Clicks
“We live in a visual world. Use a picture to draw in more readers.” –Michael Hyatt, during his 7 Rules to Writing Blog Posts That Get Read and Shared session...
The Geico Brand Management Blitzkrieg: Brand Blending
Love or hate it, Geico’s carpet-bombing brand management is impossible to ignore. The talking Gecko broke important boundaries in modern marketing and moved it forward into absurdism. The Geico Gecko...
Why Your Digital Marketing Strategy Needs to Be Ever Evolving
Change is a natural part of life, whether we like it or not. In spite of our opinion on it, I feel that we should always adapt with the changes...
