How to Leverage Influencer Partnerships for Event Promotion
When it comes to event promotion, one of the most impactful ways to make a splash is by partnering with influencers! These social media pros have a knack for creating...
The World’s Gonna Know Your Name
In this episode… Join David Hernandez, host of There’s Always a Lyric, as he chats with Yohan Jacob, founder of Retailbound. They dive into the retail industry’s complexities, discuss Retailbound’s...
Understanding Visual Branding: Your Guide to Success
Take a moment and think about some of the most popular brands you know. Maybe it’s Target, Nike, the soda you had with lunch, or even your favorite sports team....
Chase After The Dream, Don’t Chase After The Money
In this episode… Join David Hernandez, host of There’s Always a Lyric, and 30-year marketer turned Rutgers University professor, author, and keynote speaker, Mark Beal as they dive deep into...
Building Brand Authenticity: How Transparency on Social Media Can Drive Engagement
Today’s consumers, particularly Gen Z and Millennials, demand honesty, integrity, and transparency from brands. Authentic branding involves aligning marketing with the company’s values and actions, which includes consistency, customer focus,...
Every Day Above Ground Is a Great Day, Remember That
In this episode… Join David Hernandez, host of There’s Always a Lyric, as he speaks with Debra Rizzi, the President, partner, and co-founder of rizco, a woman-owned brand-led marketing agency....
Social Media 101 for Global Brands
There are a lot of tips and tricks to consider when your business is diving into social media marketing, such as “which hashtags should I use?” or “does this picture...
Paid & Organic Influencers: Pros, Cons, & Everything in Between
Last month in our post, “Why Every Brand Needs Influencer Marketing: Types of Influencers and How to Measure Value,” we identified the different types of influencers and what each can...
lotus823 Co-founder David Hernandez to Speak on Passion at TEDxAsburyPark
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.106″ background_layout=”light”] lotus823 Co-founder David Hernandez to Speak on Passion at TEDxAsburyPark Integrated marketing agency’s leader to present on the immigrant’s journey to achieving the American Dream...
lotus823 Receives Two Industry Awards for Excellence in Digital Marketing and Social Media Campaigns
Eatontown, NJ – May 7, 2018 – lotus823, an award-winning integrated marketing communications agency, is proud to announce its recent honorable mention in Ragan’s 2017 PR Daily Awards and Platinum...
