Why Brands Should Utilize Instagram for Engagement
With the variety of social media platforms available, it can get stressful on how best to properly utilize each. For consumer brands, developing an engagement strategy not only helps with...
The Importance of Having Flexibility in your Marketing Strategy [FREE EBOOK]
Having an integrated marketing strategy in place allows you to stay organized and plan for the future. Many brands build out their strategies up to a year in advance to...
lotus823 Receives Two Prestigious 2017 MarCom Awards for Excellence in Digital and Strategic Communications
Eatontown, NJ, November 14, 2017 – lotus823, an award-winning, integrated marketing communications agency, is proud to announce it has recently won two MarCom awards, including a Gold award for Digital...
Marketing Approach for Peerless-AV: Q&A with Strategist Beth Gard
At lotus823, we provide each client with a customized blend of digital marketing, public relations, and social media strategy, all based upon the brand’s unique needs. We’ve been working with...
Extra, Extra, Did They Read All About It? Studies Show Millennials Do Pay Attention to Brand Content
Contrary to popular thought, millennials are welcoming brand content with open arms. Havas Worldwide recently conducted a study to determine how brands play a role in the lives of multiple...
