Animal lovers through and through, our team loves assisting pet brands with building their visibility, credibility, and reputation. To drive brand awareness for our clients’ pet products, we target the best media opportunities and partnerships with well-known industry influencers. Want to take full advantage of the many benefits digital marketing provides in reaching relevant audiences interested in pet products? Check out our best social media marketing tips for pet brands looking to ‘un-leash’ their social media presence!
Be Creative with Your Content
The best way to keep your audience engaged is by creating content that is fun and unique. For example, if your brand sells dog treats, a “What I Eat in a Day” Story series can be a fun way to highlight the different products your brand sells, as well as showcase adorable pets that are enjoying your product. Whether its crafting witty captions or creating a brand persona, clever and engaging posts will help your brand build a social media presence that followers will look forward to seeing and interacting with on their feeds.
Utilize User-Generated Content
User-generated content (UCG) is a simple, yet effective way to engage your social media followers. Sharing content created by actual customers allows your brand to showcase real testimonials of users enjoying and utilizing your products, while encouraging other customers to share and post their own pet content. Starting a series, such as “Fan Photo Friday,” will give your followers something to participate in every week.
Interact with Your Followers
Community management is one of the most important parts of a social media strategy. Addressing comments, negative or positive, and engaging with your followers’ tagged photos will only strengthen and solidify the relationship between your brand and its followers. In addition, community management provides your brand with exclusive insight from its followers. If your customers have a specific want or a need for a new product, social media offers a platform for users to express their thoughts in real time.
Who doesn’t love the chance to win a free product? Contests and giveaways are another simple way to build brand awareness and generate excitement around your brand. By setting a few guidelines, such as asking entrants to follow your social media account or tag friends for a chance to win, hosting a contest or giveaway is an efficient way to grow your brand’s following and online visibility.
Is your pet brand looking to give its social media strategy a boost? Contact us today to discuss the best approach for your business!