CES 2018: A Week in Review

CES 2018

Once again CES, the Consumer Electronics Show, took the dry desert city of Las Vegas, Nevada by storm. This year though, the splash the show made was quite literal. With a long-overdue rain storm starting on Monday, and totaling 1.33 inches of rain by the time it ended on Tuesday, the city was being flooded, literally…

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lotus823 Wins Bulldog Reporter’s Bulldog Digital/Social PR Award

lotus823 Wins Bulldog Reporter’s Bulldog Digital/Social PR Award

lotus823 is proud to announce our latest award win in Bulldog Reporter’s 2015 Bulldog Digital/Social PR Awards program! Our agency won a Silver Bulldog Award in the “Best Use of Digital/Social for a Consumer Technology Campaign” category for our work with Audio-Technica. The award represents our success in amplifying the legacy brand’s digital presence, including…

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When It Makes Sense for Your Brand to Join a Social Media Trend

Marketing Case Studies: Celebrity Endorsements Gone Wrong

In today’s social media-centric world, it is tempting when a hot topic goes viral to join the conversation, leveraging this massive flow of traffic. It’s only natural for marketers to envy this chance circumstance and want to use it to their brand’s advantage. There are a few things to consider, however, before jumping into your…

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