It is December, which makes this our last digital marketing and industry highlights blog post for 2022! You’ve probably noticed your favorite platforms sharing your 2022 moments with you, like Spotify wrapped, Snapchat’s look back, and TikTok sharing their top creations of the year. To wrap up this year in a perfect bow, here is all you need to know about the latest updates.
A possible response from Instagram to Musk’s Twitter take-over, users can now share their thoughts or ask questions from their inbox in writing. The new feature is called “Notes” where users can add up to 60 characters in thoughts using text and emojis. Notes from you and your friends will appear at the top of your inbox for up to 24 hours. Replies to your note will pop up in your DMs. In response to BeReal, Instagram is adding the “Candid” feature, which can be accessed from your story’s camera, top of your feed, or from your daily notification after you post your first candid. This addition captures what you are doing in the moment and friends can only see your candid once they post theirs, just like BeReal.
LinkedIn is rolling out new analytic data which will help to provide users with insight into what posts are working and which ones aren’t. New tools include tracking your follower growth over time: seeing what posts spark the most interest, demographic tools: summarizing your follower base, and viewing top performing posts. These insights will help your page or profile reach it’s intended goals and audiences.
TikTok is releasing a new feature that will tell users why a video is shown to them on their For You Page (FYP). To access this information users can tap the share button, then tap the question mark icon called “why this video” and the app will provide you with what you want to know, weather you liked something similar, or if the video is popular in your country. This icon looks to offer more transparency to TikTok users and how their data is being used. Roll-out has begun but will continue launching over the coming weeks.
Snapchat ran a new study with Omnicom Media Group, which looked at the key motivations of Gen Z consumers. Their main finding was that Gen Z consumers are increasingly loyal to businesses that speak about social issues and work to promote change. They are also interested in what snapchat calls, your ‘brand purpose messaging’ referring to your brand’s why, who you are, and what you stand for. They show just as much interest in you as they do in your products. The study also finds that while using snapchat, Gen Z users are looking for a positive atmosphere in stories, filters, and on their discover page. The information here can help us better understand this generation on various platforms and offers information to help formulate a focused Snapchat strategy.
TikTok is experimenting with a YouTube-style horizontal full-screen display option offering a new way to view TikTok clips. Some clips will feature a “full-screen” button, which will prompt users to turn their device to the side to view the video in a full wide screen display. As other apps have begun competing with TikTok, it seems like it is TikTok’s turn to fight back by diversifying its features and tools for creators.
Google debuted a new search technology, which is being offered first, in India, one of the company’s biggest markets. The new search tools include video search, bilingual voice search, natural language search in Google Pay, and handwriting to text translation via Google Lens. The new technology could be set to hit North America in the future, so it’s good to keep this in our back pockets, especially when communicating with international clients.
OpenAI, an artificial intelligence research company, just launched a new AI tool called Point-E. This tool creates 3D objects based on simple text inputs. The generator uses components of text to image and image to 3D to get your result. After you place your text, Point-E will spit out a related image; from there it will produce the 3D object. These images aren’t perfect, but they don’t require a lot from the user and models are created in only minutes. Those who want to play around with it need to have a graphics card and python installed on their computers. The code for Point-E is available on GitHub.
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