CES 2017 Superlatives: Gadget Recap
Each year at CES is like having a graduating class of gadgets – packed with smarts, savvy, unique design, and of course, a couple of goof balls. Shaping the market...
December Digital Marketing Roundup
New Year, New Beginnings The New Year is upon us and we’re excited to see all that 2017 has to offer! First up on the calendar is CES, the biggest...
CES 2017 Predictions
Farewell 2016, It’s Been Real… And, Augmented… It’s that time of year again! For PR folks, preparations have been long underway. We’ve definitely got you covered on what to bring...
#TBT: lotus823 Executives’ CES Adventures
The annual global consumer electronics and technology tradeshow, CES, is an exciting time for businesses, marketers, and tech enthusiasts alike! A buzzing sea of excitement, the tradeshow floor is filled...
6 Influencers to Look Out for at CES 2017
Now that you’ve begun planning for CES 2017, it’s time to start thinking about your goals. Of course, the main goal of any consumer electronics brand attending this monstrous tradeshow...
CES 2017: A First Timer’s Guide
Huge crowds, client meetings, product launches – there’s a lot for PR pros to juggle during CES week. Planning for CES can be overwhelming, especially for a first time attendee....
4 Proven Marketing Tips for Consumer Electronics Brands
In today’s world, consumer products have quickly become smart, digital, or cloud-based. The Internet’s shift to a global marketplace has made gaining traction for growing tech brands harder than ever...
Public Relations Planning for Q4: The CES Edition
Happy summer, folks! As Nancy put it best, while most these days are focused on slathering onsunblock and hitting the beach, over here, we’re hyper-focused on prepping our brands’ strategies...
February’s Digital Marketing Roundup
From the hype of SuperBowl 50 to Instagram adding support for multiple accounts, it’s been a great month! Now let’s recap some of our most exciting happenings from February: Nancy Kohlreiter Appointed...
The Marketer’s Guide to CES 2017
The International Consumer Electronics Show (CES) is the world’s gathering place for all who thrive on the business of consumer technologies, bringing together more than 150,000 attendees annually. Held in...
