In our latest influencer blog post, Paid & Organic Influencers: Pros, Cons, & Everything in Between, we defined the differences between each type of influencer and what a marketing campaign can achieve by working with them. While there are millions of influencers across various platforms, sometimes finding the perfect influencer can be a challenge. For that reason, it’s important to check out the “Explore” page on Instagram, or do a quick Google Search from time to time.
One of our favorite genres of influencers to work with are those that focus on lifestyle trends. From amazing travel tips to envy-inducing home décor pictures, and everything in between, the endless lifestyle inspiration found on our social feeds is what we love most. Plus, many of these influencers offer a nice tie-in for our clients that are seeking to reach the same audience that follows these social media gurus.
Check out a few of the Instagram influencers we’re currently obsessing over below!
Five Instagram Influencers & Why They’re Worth a Follow
Julia Dzafic, @lemonstripes
One scroll through the @lemonstripes Instagram feed, and you will be hooked! Super sweet, semi-preppy, and completely stylish, all of Julia’s photos transport her followers into a New England state of mind. Everything from inspirational fashion, home accent ideas, and now, new mommy stories, can be found on this feel-good gram that over 124,000 people follow.
Sebrin Elms, @theclumsytraveler
Whimsy, exciting, and full of youthful adventure, Sebrin takes all 29,000+ of her followers everywhere she goes through her Instagram, @theclumsytraveler. Whether sharing her own local spots, like hidden gems in Malibu, or recommending great places to try all across the world, Sebrin instills us all with an insatiable sense of wanderlust.
Kathryne Taylor, @cookieandkate
One look at Kate’s Instagram feed, and you will be heading to the kitchen! Featuring mouth-watering photos of her healthy vegetarian-friendly creations, Kate generously shares some of the most delicious recipes ever seen by her 149,000 followers. Big bonus, the Cookie in the @cookieandkate combo is Kate’s super adorable schipperke, dachshund, and Australian koolie mix pup, whom she credits with catching the tasty crumbs from all her cooking trials.
Alexzandra Peters, @alexzandrapeters
For aspiring yogis, Alexzandra Peters is #fitnessgoals and what is better than a dose of daily inspiration from her Instagram feed, @alexzandrapeters. Plus, her how-to photos for beginners are perfect for people who aspire to get there.
Courtney Allison, @frenchcountrycottage
Courtney’s followers would agree in saying that she, @frenchcountrycottage, lives in the sweetest, most romantic home in the entire world! Her feed shows how important the small décor details are, especially when it comes to floral arrangements. Warning: once you follow this account, you will be inspired to allocate a weekly budget specifically for fresh flowers in your home!
What Instagram accounts do you follow that have come to inspire you? Share them with us in the comments below!