When it comes to event promotion, one of the most impactful ways to make a splash is by partnering with influencers! These social media pros have a knack for creating buzz, drawing in crowds, and elevating your brand—making it look effortless in the process. Want to tap into their power and boost your event’s visibility…
Read On from How to Leverage Influencer Partnerships for Event Promotion
The Consumer Electronics Show (CES) is one of the biggest trade shows for the latest tech and innovation. With hundreds of thousands of attendees and tons of media coverage, it’s the perfect place to get your brand noticed and create a lasting impression. But just being there isn’t enough to stand out—you need a solid…
In this episode… On this episode of There’s Always a Lyric, David Hernandez talks with Ken Laner, founder of Neuro Health and seasoned sales expert. They dive into the significance of building strong relationships in sales, marketing, and law, focusing on how exceptional customer service and gratitude can drive success—and the lyrics that inspire him….
In this episode… Join David Hernandez, host of There’s Always a Lyric, as he chats with Yohan Jacob, founder of Retailbound. They dive into the retail industry’s complexities, discuss Retailbound’s unique approach to brand success, and explore the importance of understanding both manufacturers and retailers. Plus, Yohan shares which lyrics resonate with him the most!…
Take a moment and think about some of the most popular brands you know. Maybe it’s Target, Nike, the soda you had with lunch, or even your favorite sports team. If I asked you to pick these brands’ logos out of a sea of others, I bet you’d be able to do so quickly and…
Read On from Understanding Visual Branding: Your Guide to Success
In this episode… Join David Hernandez, host of There’s Always a Lyric, and 30-year marketer turned Rutgers University professor, author, and keynote speaker, Mark Beal as they dive deep into Mark’s media junky past, current in-class Gen Z think tank’s, and of course the lyrics that speak to him the most. Episode Transcript lotus823 (0:19)…
Read On from Chase After The Dream, Don’t Chase After The Money
Today’s consumers, particularly Gen Z and Millennials, demand honesty, integrity, and transparency from brands. Authentic branding involves aligning marketing with the company’s values and actions, which includes consistency, customer focus, and a clear purpose. Social media is the ideal platform for brands to demonstrate authenticity through real-time communication, fostering long-term consumer trust through genuine effort….
Read On from Building Brand Authenticity: How Transparency on Social Media Can Drive Engagement
In this episode… Join David Hernandez, host of There’s Always a Lyric, as he speaks with Debra Rizzi, the President, partner, and co-founder of rizco, a woman-owned brand-led marketing agency. Tune in as they discuss the impact of AI, how she finds her work-life balance, and, of course, the lyrics that inspire her most. Episode…
Read On from Every Day Above Ground Is a Great Day, Remember That
Crafting a great media pitch is key to attracting top-tier journalists, bloggers, and influencers. It’s not just about thinking like a journalist and tailoring your pitch—it also needs to be interesting, brief, and relevant. Mastering this skill is crucial if you have a story that deserves attention. Join us as we explore the basics of…
Read On from How to Write a Stellar Media Pitch & Why It’s Important
In this episode… Mike McFadden, President of eAccountable, provides the motivation we all need to just get started in this episode of There’s Always a Lyric, hosted by David Hernandez. “Start with the first thing close in, the step you don’t want to take.” Episode Transcript David Hernandez (00:44) Welcome to another episode of There’s…
As the days grow shorter and the autumn leaves begin to fall, it’s time to reflect on the innovation, strategy, and industry developments that have emerged in the last month. Continue reading for September’s digital marketing and industry highlights! Social Media Updates 3 Important Social Media Trends of Note for 2023 There are several…
Read On from September Highlights: Digital Marketing and Industry News
As we step into the year 2024, the landscape of health and wellness is undergoing a profound transformation. The quest for physical, mental, and economic well-being has never been more prevalent, as consumers around the world continue to prioritize their health like never before. Trend Hunter has recently released their 2024 Trend Report, focusing on…
As summer winds down and August comes to an end, it’s time for our monthly industry wrap-up! August was a hot month for the digital marketing industry. With new social media platform updates and features as well as insights on how to adapt to emerging industry tools and metrics, we’ve laid it all out for…
Read On from August Highlights: Digital Marketing and Industry News
The memories of CES 2023 may be fading but the results are everlasting! At lotus823, we encourage our clients to participate in industry trade shows to directly connect with key media and industry professionals, and the Consumer Electronics Show is at the top of our suggestion list. Technology companies from around the globe were able…
Read On from A Look Back at CES 2023: Strong Showcase and Client Success
With technology products and trends constantly evolving, consumers are always looking for the next best thing to increase productivity and make life easier. Trend Hunter has released its free 2024 Trend Report, highlighting the latest in forecasted opportunities and insights for the technology industry. Learn more about what’s been trending and what to expect in…
As July ends, it’s time to round up the latest developments in digital marketing news! From the most recent social media updates to industry trends and campaigns, here is everything you need to know from the last month. Social Media Updates Meta Introduces “Threads” Meta’s Twitter alternative, “Threads” is the latest app to be…
Read On from July Highlights: Digital Marketing & Industry News
According to the American Pet Products Association, 66% of households own a pet in the U.S., that’s 86.9 million homes! Pet owners know, your furry friend is considered family and they deserve only the best products, food, and more! That’s why it isn’t surprising Americans spent a total of $136.8 billion on their pets in…
The International Housewares Association’s (IHA) latest 2023 Market Watch Report highlights the consumer trends that drive home and housewares success. According to the report, 54% of consumers are eating at home more often and 35% of consumers plan to entertain at home more often, leaving plenty of opportunity for home and houseware brands to flourish…
Read On from 2023 Consumer Trends: 5 Lifestyle Factors Driving Purchase Decision
Amazon’s Prime Day 48-hour sales event is the company’s largest sale of the year. During last year’s event, Amazon Prime members purchased more than 300 million items worldwide while saving over $1.7 billion. With no official date announced yet, Amazon Prime Day feels close as we are nearing summer. Here is everything you need to…
Read On from Amazon Prime Day 2023: Everything You Need to Know
Another month comes to an end, which means it is time for another industry wrap-up! May has brought us changes in temperature and major updates to our favorite social media platforms. From GIFs in Instagram comments to AI-generated ads, here is everything you need to know that is new from this past month. Social…
Read On from May Highlights: Digital Marketing & Industry News
Email marketing is a great way to form and maintain connections, while also being an opportunity for your company to showcase clear branding. Design is another form of communication that can reinforce your brand’s message. Making intentional choices when creating email templates allows your external communication to share the most essential information while also being…
Read On from 6 Design Elements for Successful Email Marketing
Companies and organizations look to events as a marketing tactic for a variety of different reasons. Some are campaign-driven, while others have a holiday focus. Some are related to a new marketing initiative or big company announcement, while others specifically focus on a product launch. Whatever the reason may be, the most important thing to…
Read On from 3 Things to Consider When Choosing Trade Shows and Events
Whether you’re an executive or part of your company’s public relations team, there will come a time when you will be asked to speak on behalf of your company. With the help of media training, business professionals can prepare a variety of different tactics in order to ensure a positive, successful interview. If you were…
It is December, which makes this our last digital marketing and industry highlights blog post for 2022! You’ve probably noticed your favorite platforms sharing your 2022 moments with you, like Spotify wrapped, Snapchat’s look back, and TikTok sharing their top creations of the year. To wrap up this year in a perfect bow, here is…
Read On from December Highlights: Digital Marketing & Industry News
Home and houseware products make great gifts for any occasion, but they really make an impact for life-changing moments, such as weddings, housewarmings, baby showers, and retirements. Sponsored by Newell Brands, survey results of the 2023 International Housewares Association (IHA) Occasions Report provide insight on the opportunities for brands in the home and housewares space…
Read On from 2023 Housewares Industry Trends: How Consumers Are Embracing Life’s Moments
Experiencing a crisis can be an overwhelming experience. However, ensuring this opportunity is used as a learning opportunity to prepare for future crises can be extremely helpful. Now that you have a full understanding of crisis preparedness and management, there are many steps organizations can take to regroup and move forward in the post-crisis stage….
2022 is almost fully in the past, giving excitement to the new year! The first trade show of 2023 is less than two months away! Trade shows are a great way to get your brand and products directly in front of the media. They also offer once-in-a-lifetime networking opportunities with other industry professionals. Below you…
Read On from Your 2023 Trade Show Guide: CE, Housewares, & Pets
The biggest technology show of the year, the Consumer Electronics Show (CES), is approaching faster than the Indy cars attending. The Consumer Technology Association (CTA) is partnering with the World Academy of Art and Science (WAAS) in support of the United Nations’ efforts to advance human security for all, making the effort this year’s theme….
Read On from CES 2023: Show Predictions and Biggest Trends to Watch
During the Halloween season, social media apps and search engines did something scary – they made changes and updates! Though change can be spooky, most updates are for the best, making work for social media managers and everyday users easier. Catch up on some of the latest news and updates from October below. Social…
Read On from October Highlights: Digital Marketing & Industry News
Experiential marketing allows customers to experience your brand’s products. According to an EventTrack research report in 2021, 40% of consumers said they felt more brand loyalty and 91% were more likely to purchase the product or service after participating in a brand experience or interaction. This type of marketing creates a memory that will stick…
Read On from Experiential Marketing 101: Everything You Need to Know
Getting to know your customers can help you understand your target audience. In marketing, the question of who your target audience is, has been thrown around a lot. That is because, especially in today’s market, finding your target audience is the foundation of every marketing strategy. We previously shared tips for celebrating “Get to Know…
Read On from 4 Tips on Getting to Know Your Customers Better
Sure, “just wing it” may seem like the easiest way to go into an interview, but it surely isn’t the most effective. Many business executives have never participated in an interview, and far more have never worked with the media. Talking to the media is a great opportunity to broadcast a business’ mission, story, or…
Read On from The Value of Media Training for Business Professionals
No organization wants to deal with a crisis so it can often be put on the back burner but preparing for potential crises can significantly better an organization’s response to the situation that it may be facing. In the pre-crisis stage, crisis communication involves understanding the organization’s crisis risks, making decisions about how to manage…
Read On from Understanding Crisis Preparedness and Management
Home is a place of comfort where every item contributes to the happiness and wellness of you and your family. Since the pandemic, homecare and comfort have become increasingly important as more people are staying home. HomePage News created a first annual Consumer Outlook Survey commissioned in partnership with IHA, which reached about 4,000 U.S….
Read On from Housewares Industry Trends & Highlights in 2022
Pets play a big role in every family, and as pet parents we want to ensure they live a long, healthy, and happy life. According to the 2021-2022 National Pet Owners Survey from the American Pet Products Association (APPA), 70% of American households own a pet. The pet industry consists of many significant branches, including…
Read On from Pet Industry Marketing: 4 Tips to Maximize Your Efforts
Trade shows may seem like an out dated experience, but they still are essential for building your brand and business. These industry-specific events provide valuable face time for companies around the world, and offer the chance to connect with high-profile press contacts, potential partners, and other businesses. Here are 5 reasons why you needs to…
Read On from 5 Reasons Why Trade Shows Can Be Valuable for Business
For those who want to grow their businesses and reach out to a wider audience, Google Display ads are a great solution. With a collection of over 200 million sites, apps, and videos where Google ads can appear and a network reaching 90% of global internet users, Google Display ads provide an opportunity for businesses…
Read On from How to Reach More People Through Google Display Ads
The weather isn’t the only thing heating up this past month! Social media companies are continuously trying to keep users interested by providing updates and making improvements to their platforms. Read on for all the important social media and industry news from June that you need to know about. Social Media Updates Elon Musk…
Read On from June Highlights: Digital Marketing & Industry News
The holidays are the biggest sales season of the year, and for many shoppers the hunt for the best gifts and deals starts early. During the 2021 season, 43% of people shared that they would start their holiday shopping before the end of October. This means your brand and products needs to be receiving coverage…
Read On from 5 Tips to Holiday Gift Guide Pitching From PR Pros
In 2022, the influencer market is projected to expand to a $16.4 billion industry. It seems like more consumers are turning to social media every day and unknowingly are being influenced to buy from trusted people on the platforms. 60% of marketers shared that influencer content out-performs branded posts. Continue reading to learn how to…
Read On from How to Vet Influencers: Tips and Best Practices
Over the last two decades, Google advertising has become a marketing norm and a familiar term worldwide. Coming from such a credible search engine with an expansive reach of over 5 billion search queries a day, no wonder Google Ads are touted as a tried-and-true practice for marketers in every industry. With more and more…
Read On from How to Drive Traffic That Converts With Google Shopping Ads
With over a billion Google searches per day, it’s important to have a solid Google Search campaign in order to reach the right audience at the right time. If you’re just getting started, check out our Google Advertising 101 blog post. If you’re ready to launch your Google Search campaign, continue reading! The Benefits of…
Read On from Google Search Ads: Everything You Need to Know to Get Started
Amazon has given the world easy access to essentially every product, but how can brands make themselves known among all the competitors? Amazon A+ content is a feature offered to sellers who have been approved as brand owners through the Amazon Brand Registry process, as well as emerging brand owners who are part of certain…
Read On from How to Create Amazon A+ Content: Guidelines and Best Practices
Media outreach is critical for meaningful brand exposure in the target markets of your business. However, it can be overwhelming in terms of where to start, who to reach out to, and how to capture their attention. With the wide media landscape, it is important to narrow down your outreach and find both the right…
Everyday media and technology are changing. As always, it is important to stay up to date on the latest industry news to plan your marketing strategy ahead of time. Continue reading below to learn more about this month’s highlights in social media and industry news. Social Media Updates Elon Musk Buys Twitter –…
Read On from April Highlights: Digital Marketing & Industry News
A conversion rate refers to the percentage of users who visit a website and convert. The action of a visitor opting into a newsletter or adding a product to their cart is considered a micro conversion. On the other hand, when a visitor makes a purchase or signs up for a subscription, this is called…
Read On from 5 Conversion Rate Optimization (CRO) Best Practices
March was no ordinary month when it came to digital marketing and industry news. Being aware of the updates and affairs occurring in the industry allows you to be best informed when making decisions that can directly affect your brand. With so many things going on in the world, we know it can be hard…
Read On from March Highlights: Digital Marketing & Industry News
With product launches having so many moving parts, a lack of resources leads to 95% of new developments to fail. If you want your product to be well received after its release, you need a groundbreaking launch that captivates everyone’s attention. But what does it take to make one successful? Read on as we uncover…
Read On from Marketing Do’s and Don’ts for Your New Product Launch
Following a two-year hiatus due to the coronavirus pandemic, The Inspired Home Show returned in-person to Chicago’s McCormick Place on March 5-7, 2022. Formerly known as the International Home and Housewares Show, which has been sponsored by the International Housewares Association for decades, exhibitors from around the world brought forth their creativity, innovation, and passion…
Affiliate marketing has become increasingly popular in recent years. The industry, today worth $12 billion globally, has expanded with over 80% of brands having an affiliate program. In this blog post, we will explain everything you need to know about affiliate marketing. What is Affiliate Marketing and How Does It Work? Affiliate marketing is…
Read On from The Value of Affiliate Marketing and How to Get Started
Although the month may have been shorter, February is following the momentum that started the new year strong with plenty of interesting updates and affairs occurring in the industry. We want your brand to have the information it needs to be able to take charge of the decisions that matter most, so we have compiled…
Read On from February Highlights: Digital Marketing & Industry News
Brand ambassadors are a great tool to assist companies in their marketing efforts. Whether with a small or large business, brand ambassadors can help companies tap into their target market more by being a representation of the brand’s voice and promoting its products. In this post, we will explain what exactly brand ambassadors do and…
Read On from 5 Benefits of Having a Brand Ambassador Program
The International Housewares Association (IHA) has been the host of the world’s leading home and housewares trade show for over 80 years. Each year, thousands of products, and innovations–from tabletop and kitchen essentials to cook and bakeware–are featured and on display in Chicago’s McCormick Place. Although the show had been canceled the past two years…
Read On from Q&A With IHA: What to Expect at The Inspired Home Show 2022
Google Ads has been one of the leading advertising platforms for over two decades and remains trusted by millions of marketers worldwide. Due to Google’s immense reach, various capabilities, and cost-effectiveness, Google Ads is a great option for those who wish to increase leads and reach new customers through cost-per-click ads. Before getting started on…
Read On from Factors to Consider When Planning a Google Ads Strategy
Starting off 2022 strong, January brought forth plenty of new ideas and innovations to social media and digital marketing platforms. With new updates to be aware of plus current affairs ongoing in the industry, we want to keep you as informed as possible to enable you to make the best decisions for your brand. Keep…
Read On from January Highlights: Digital Marketing & Industry News
The Inspired Home Show 2022, formerly known as the International Home and Housewares Show (IH+HS), is quickly approaching! The trade show, hosted by The International Housewares Association (IHA), features thousands of products that span the home and housewares sectors. As time passes, so will key show and editorial opportunities. Check out our list below of…
Read On from The Inspired Home Show 2022: Deadlines Exhibitors Need to Know
Without research, effective marketing is not possible because it is vital to the process as marketing research and data analysis should be the backbone of any marketing strategy. In market research, data is gathered and analyzed to learn and better understand a market. This information helps a business to make informed decisions regarding its customer…
Read On from How Custom Market Research Can Benefit Your Business
The world’s largest tech show, CES, returned ‘home’ to Las Vegas following a fully virtual showcase last year. Despite some setbacks related to the pandemic, such as popular brands canceling appearances and CES ending a day early, the show was a definite success with over 40,000 attendees in-person, while many others attended digitally. Here are…
December did not disappoint in bringing forth plenty of new ideas in the digital marketing industry. From new social media features to take advantage of, to major ongoing business affairs, these updates may help play a role in making decisions that affect your brand’s marketing strategy. Read on to stay up to date with just…
Read On from December Highlights: Digital Marketing & Industry News
Advertisements are crucial in marketing for generating awareness and targeting consumers, all helping to drive more sales. Projections estimate that by 2024, revenue in digital advertising will top 460 billion. In a society that is dominated by advertisements daily, it might seem like competition is growing left and right. Google, the most used search engine…
As 2021 reaches its end, we can finally look back on the year and see what marketing tactics went well for brands. There are so many components to marketing that are important to cover, but you should make sure your brand, at minimum, is executing the below strategies as you will likely see these evolving…
Read On from Best of 2021 Marketing Tactics: Tapping Into Successful Campaigns
As 2021 wraps up, now is the perfect time to start planning out your content ideas for the new year. This is where having a proper content calendar comes in handy–essentially it is a tool used to plan, monitor, and streamline all content activity related to your brand. We have all used calendars, whether physical…
Read On from Planning for 2022: Content Calendar Best Practices
Throughout the month of November, Instagram launched new Story features to improve overall engagement, Pinterest introduced a new marketing hub just in time for the holidays, and Google made updates to their AdSense policy. Learn more about November’s social media and industry updates below! Social Media Social Media Comes for QVC Now more…
Read On from November Highlights: Digital Marketing & Industry News
Animal lovers through and through, our team loves assisting pet brands with building their visibility, credibility, and reputation. To drive brand awareness for our clients’ pet products, we target the best media opportunities and partnerships with well-known industry influencers. Want to take full advantage of the many benefits digital marketing provides in reaching relevant audiences…
The race to CES 2022 is well underway! In less than two months, exhibitors, media, and industry professionals from across the world will be gathering in Las Vegas to debut the latest innovations in consumer technology. Before show day arrives, we shared some of the predicted trends and product debuts attendees can expect to see…
Read On from CES 2022: Show Predictions and Biggest Trends to Watch
Throughout the month of October, Instagram enabled desktop uploads and Facebook announced its new name as part of the company’s rebrand. Learn more about October’s important social media and industry updates below! Social Media Instagram Will Enable Users to Upload Photos and Videos via Desktop from This Week Instagram has finally enabled users to…
Read On from October Highlights: Digital Marketing & Industry News
Are your brand’s marketing efforts maximizing exposure, traffic, and sales? Affiliate marketing is an effective way for your brand to reach new consumers, drive online sales, and increase overall visibility. When used in conjunction with a public relations strategy, affiliate marketing can help convert media placements into online sales. We have provided insight into affiliate…
With a diverse range of clients in the consumer electronics and housewares industries, we have an expertise in developing and executing integrated marketing strategies. One most recent example of our work in the home and technology verticals is our partnership with Roborock. Learn how our team’s public relations and influencer marketing efforts resulted in a…
Now is the time to start prepping your holiday marketing campaigns! With Black Friday and Cyber Monday setting online shopping records last year – surging nearly 22% year-over-year, 2021 doesn’t show any signs of slowing down. Looking to make the most out of your Black Friday marketing plan this year? To ensure your brand is…
Throughout the month of September, Instagram began testing new content features and Facebook outlined the impact of Apple’s data tracking app. We rounded up this month’s most important industry news to ensure your brand is caught up on all things digital marketing. Social Media TikTok Reaches a Billion Active Users, the Latest Milestone…
Read On from September Highlights: Digital Marketing & Industry News
For over 10 years, we have continued to exceed clients’ expectations in a multitude of industries. One recent example of our work in the music and audio industry is our partnership with Mackie. Through an integrated public relations, influencer marketing, and social media advertising strategy, our team was able to significantly increase Mackie’s brand and…
The CES 2022 countdown is on! Since we first looked at the upcoming trade show, the Consumer Technology Association (CTA) has released updates regarding health and safety protocols, mask mandates, and more. To help your brand prepare for show day, we covered the most important information your brand should be aware of. Health and Safety…
Read On from CES 2022: Important Updates Your Brand Needs to Know
Is your brand’s Amazon store ready for the 2021 holiday season? The COVID-19 pandemic has drastically shifted how consumers shop and it can be expected that many consumers will turn to online stores, like Amazon, for their gift shopping this year. Ensure that your brand’s Amazon store is more than ready this holiday season with…
Throughout the month of August, Facebook outlined new privacy limitations for advertisements, TikTok began testing a stories feature, and Google introduced new advertising precautions. Learn more about the latest digital marketing and industry news in our monthly roundup! Social Media Facebook Outlines New, Privacy-Focused Approach to Advertising, In-Line with Industry Shifts With the demand…
Read On from August Highlights: Digital Marketing & Industry News
Trade shows, virtual or in-person, allow for brands, industry professionals, and media to connect and debut their latest technology advancements. Last year, COVID-19 forced many trade shows, like the Consumer Electronics Show (CES), to host a completely virtual event consisting of virtual exhibits, presentations, and more. After the success of 2021’s virtual shows, many trade…
Read On from CES 2022: How to Prepare for a Digital Trade Show
The Consumer Electronics Show (CES) is back! After being forced to hold a fully virtual event last year due to COVID-19, the biggest tech event of the year is hosting both in-person and virtual exhibits in Las Vegas this January. As one of the biggest trade shows, CES is the place for brands and businesses…
Throughout July, Instagram introduced ads on Reels and Pinterest became certified by Trustworthy Accountability Group (TAG). Social media apps weren’t the only platforms to introduce new updates this month, though. Microsoft recently launched multimedia ads, while Google delayed the phase-out of third-party cookies. Learn more about the latest updates in our industry roundup below! …
Read On from July Highlights: Digital Marketing & Industry News
Throughout June, Instagram began testing desktop publishing, LinkedIn introduced “Boosted” posts, and Pinterest expanded its product display options. Social media apps weren’t the only platforms with updates in June, though. Google launched a new asset management hub and Apple introduced a number of updates with the user’s privacy top of mind. Learn more about the…
Read On from June Highlights: Digital Marketing & Industry News
Amazon Prime Day originally started as a celebration of the e-commerce site’s 20th anniversary in 2015. In the last six years, the day has blossomed into a massive annual two-day online sale anticipated by consumers and business owners worldwide. With Prime Day 2021 now complete, we’ve taken an in-depth look at consumer spending stats, so…
With over 2.7 billion users, Facebook is the largest social media platform in the world, so incorporating a Facebook ad plan into your marketing strategy is a no-brainer. This week, we’ve rounded up some best practices for advertising on the platform to help you get started! Find Your Target Audience One of the first…
Creating a user-friendly website is not an easy task. In certain cases, your site might be your user’s first experience with your brand. It’s crucial to create an impressive impression as the average time a user spends on a website is only 15 seconds. We created some helpful tips to keep website visitors engaged, like…
Read On from Why It’s Important to Have a User – Friendly Website
The month of May is observed as Mental Health Awareness month across America. In aims of removing the stigma around mental health, organizations across the nation dedicate their time to bring awareness and resources to those in need. This month and all year long, we prioritize the well-being of our team members. Learn more about…
For centuries, April 1st has been a day of pranks and practical jokes between family, friends, and co-workers. April Fools’ Day celebrations have evolved over the years with social media, marketing, advertising, and public relations. Many well-known brands now spend portions of their marketing or advertising budget to promote fake products, create funny ads, and…
Read On from April Fools’ Day – These Marketing Campaigns Are No Joke
From a shoppable 3D home and exclusive audio rooms to cultivating a community of kindness online, March was filled with marketing madness. Twitter launched a ‘Brand Bracket’ for a social media marketing spin on March Madness, Instagram increased the number of people who can partake in a Live stream, and TikTok took on new efforts…
Our Superbowl Marketing Roundup Whether you were rooting for your favorite team or watching by tradition, the Super Bowl creates some of the best opportunities for advertisers to join the big leagues. Over 160 million fans tune in for the big game, putting pressure on brands to create the most attention-grabbing, memorable advertisement for viewers….
Read On from The Best Ads and Social Media Moments from the 2021 Super Bowl
In marketing, it’s important to understand that different audiences require different strategies. In recent years, there has been a major misconception that Gen Z and millennials are the same group of consumers and are interested in the same products. However, extensive research has shown that there are dozens of key differences between the two and…
In the last month of 2020, TikTok was named the app of the year, Instagram expanded its shopping capabilities, and Twitter launched a new type of chat feature called “Spaces.” Continue reading for the December social media and industry roundup, our last one for the year! Social Media TikTok was the App of the Year…
There are many different steps digital marketers can take to create a website that drives browsers to perform an action. Whether it is inquiring about a service, completing a web form, making a purchase, or subscribing to an email newsletter, a visit to a brand’s website can be converted to an action or goal. To…
Read On from A Crash Course in Conversion Rate Optimization Marketing
CBD is a unique industry that is on the rise with no signs of stopping. Cannabidiol, commonly known as “CBD,” is a substance that can be extracted from hemp or marijuana plants. As marijuana continues to become legalized in multiple states across the country, CBD is completely legal for purchase and consumption in most states….
While the holidays are typically the most wonderful (and busiest) time of the year, this season raises many questions for retailers and brands. Will consumers return to in-store shopping for all of their gifting needs, or will ecommerce demands skyrocket? Most importantly, how can brands best engage with customers to stand out against the competition?…
Read On from 2020 Holiday Season Market Trends: What Brands Need to Know
The key to making the biggest retail events of the year successful for your brand is to begin the planning process early. Despite the unique circumstances that will affect the nature of Black Friday and Cyber Monday (BFCM), there is still a major opportunity to end the year on a strong note with an effective…
In honor of the 50th anniversary of Earth Day, we are reflecting on how brands are taking the lead to create a more sustainable future. While continuing to give consumers what they want, companies of all industries are becoming more eco-conscious. Learn more about the latest environmentally friendly trends of some of our favorite brands,…
Read On from How Brands are Working to Become More Sustainable
Having an integrated marketing strategy in place allows you to stay organized and plan for the future. Many brands build out their strategies up to a year in advance to ensure marketing goals are met. The spread of COVID-19 reminds us of the importance of being able to pivot your brand’s strategy at any time….
Read On from The Importance of Having Flexibility in your Marketing Strategy [FREE EBOOK]
From sustainable practices to tackling issues in the food and fine beverage space, brands can use various marketing strategies for success. And just like other industries, the hospitality and foodservice industries are no different when it comes to requiring a solid marketing strategy. With a reported $863,000,000,000 sales in foodservice this past year, it is…
Read On from The Importance of Marketing in the Hospitality Industry
When it comes to shopping on Black Friday and Cyber Monday, brands and retailers have to be prepared for both in-store and online promotions. This year on Black Friday, 86% of Americans are planning on shopping, a 12% overall increase from 2018. Cyber Monday is also on track to break its 2018 sales revenue record…
Read On from How to Maximize Efforts on Black Friday and Cyber Monday
Last month, social media made a lot of contributions toward a healthier space for account holders and the trend continued this month as YouTube announced plans to change the way in which subscriber counts are displayed. Both Twitter and LinkedIn disclosed big plans in store for advertisements and features relating thereto. Cybersecurity for social media…
We understand there are mixed feelings and opinions about Valentine’s Day. For some, it means chocolate, flowers, and a romantic dinner. For others, it’s about getting together with girlfriends and celebrating friendship. Or, it may be a day full of self-love and treating yourself. Regardless of the feelings surrounding the holiday, we know it is…
Read On from Valentine’s Day Campaigns We’re Falling in Love With
PR pros everywhere have developed unique methods for media relations planning, but we all should have one tactic in common: using editorial calendars for strategy creation. The benefits of consulting editorial calendars when building out PR campaigns are countless; it is an essential technique to staying relevant to editors as well as remaining on-trend in…
Read On from The Benefits of Editorial Calendars for 2019 Planning
Having a website for your business has become as important to your brand as having a resume is for an employee’s career advancement. If you do not have one, you do not exist in today’s market. Additionally, with the ever-evolving digital space, having an old, outdated site is almost as bad as not having one…
With each new blog post, we are always seeking ways to educate and inform our readers about some of the marketing industry’s hottest topics. For example, we have covered themes such as paid and organic influencers and Amazon marketing. This month, we’re tackling experiential marketing and the benefits it can have for your brand. What…
With September being back to school season, for social media it meant back to business! And for Instagram and Snapchat, the month was especially busy, with both platforms introducing ecommerce integration to make in-app purchasing easier than ever. Twitter also announced two initiatives to better manage user experience on both the front and backend of…
[et_pb_section fb_built=”1″ _builder_version=”3.0.47″ custom_padding=”0|0px|54px|0px|false|false”][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0|0px|27px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.2.2″]In the world of PR and lifestyle brands, Q4 kicks off the peak holiday season for short-lead media. That means we have about a two-month window (until late October) to curate press lists, fact check product copy, and finalize images to ensure…
How often do you run A/B tests in your e-mail marketing campaigns? If you are currently racking your brain trying to think of the last time – if ever- you ran an A/B test, then it is time to revamp your strategy! “But, I follow all of the e-mail marketing best practices,” you try in…
Read On from 5 A/B Tests to Try in Your E-mail Marketing Campaigns
From Kylie Jenner’s tweet causing a major drop in stocks, to large employee layoffs meant to “streamline and unify” the engineering team, Snapchat finds itself in the tangles of a brand crisis. The platform’s latest update has left many users turned off and frustrated. The new layout meshes stories with individual snaps and completely separates…
Almost everything we do today involves data, but what do we do with all of it? From Facebook likes and Twitter mentions to Google Maps and fitness trackers and even Netflix or Amazon Prime, our daily activities create massive amounts of customer insights. This information has the potential to build individual profiles that can significantly…
From the success of Netflix’s Stranger Things to the cultural phenomenon of Pokémon Go, it’s never been more obvious that nostalgia sells. Emotion-based marketing campaigns are particularly successful with the millennial market. That’s why it’s no surprise that more and more brands are tapping into the past in the digital age. I recently had the…
Read On from Nostalgia Marketing: Dairy Queen’s #MissionMixtape Campaign
No brand is more synonymous with holiday marketing than Coca-Cola. From their iconic representation of Santa Claus to their beloved polar bears, Coca-Cola has produced memorable Christmas and winter themed ads for over eighty years. Over the course of time, these ad campaigns have become a holiday tradition. Think about it, has the holiday season…
As the leaves change and the temperatures cool down, our team is gearing up for the busy holiday season! Throughout the month of October our team shared valuable insights on the world of PR and social media. Miss one of our posts? You’re in luck; they are all here in our October Digital Marketing Roundup…
At lotus823, we provide each client with a customized blend of digital marketing, public relations, and social media strategy, all based upon the brand’s unique needs. We’ve been working with Peerless-AV, a leader in innovative audio and video solutions and accessories, for the past few years, providing a range of services to help bolster the…
Read On from Marketing Approach for Peerless-AV: Q&A with Strategist Beth Gard
Graduation season is upon us, which means celebrating your success, panicking about your future, and wondering what the past four years has done for you in terms of the “real world.” I have good news for the communications majors, while writing a press release on made-up news won’t be something you’ll use, the skills of…
Read On from 7 Steps to Get You From Communications Student to Marketing Professional
WHAT: “Radio by the people.” WHAT Makes It Different: Unlike most social communities, Anchor FM is ALL about audio. It allows users to record and share up to two minutes of audio with anyone who follows their stream. It does not, however, allow photos or videos. It’s as if Vine started to podcast. WHAT Is…
From Google’s core algorithm update to Blizzard Jonas, we think it’s safe to say 2016 started off with a bang! Now that the dust has settled and 2016 is in full swing, we’re ready to continue to leverage the exciting opportunity of a new year. Let’s take a look at some of January’s hot digital…
Read On from January Digital Marketing Roundup: Starting 2016 Off Right
Happy New Year! We hope you had a great month and an even better holiday season! We’re excited to get a brand new year started. But first, let’s take a look back at how 2015 ended: </ br> Lotus823 Recognized for PR Excellence In December, we announced lotus823’s acknowledgements from PR News at two annual…
Read On from Digital Marketing News Roundup: Closing Out 2015
When conducting research on new and prospective clients, it’s crucial to strategize the best approach for gathering valuable insight. These types of details are critical in developing a strong plan for the client. Some information that lotus823 looks to includes is the company’s social media channels, its past media results, and what its competitors are…
It is officially fall and the leaves are quickly changing color here in New Jersey. But that isn’t the only thing that has changed this month. Throughout September we have seen a new iPhone, a new Google logo and closed out the month with a really amazing Super Blood Moon. Sure, that’s all really exciting,…
January might seem far away when we’re only just ending September, but for marketers in the consumer electronics industry, it’s right around the corner. Instead of planning what we’ll buy our loved ones this holiday season, we’re figuring out what type of swag we’ll give out to complete strangers for free. This is all thanks…
As we move into the last week of August, we begin to ask ourselves; where did summer go? It’s hard to believe, but the school season is officially upon us. Back-to-school season is the second largest retail season, right behind the holidays. With that being said, this is the perfect opportunity for brands to create marketing…
Read On from Class is in Session with Back-to-School Marketing Campaigns
At lotus823 we understand the importance of integrated marketing. However, many digital marketing professionals still believe organic strategies such as SEO and social media work independently of one another. This fallacy can do major damage to your organic marketing. In reality, SEO and social media work in sync to help your brand acquire customers and…
Read On from 4 Ways to Improve Organic Marketing with SEO and Social
In a follow up to a post I wrote nearly two years ago, we’ll dig deeper into Taco Bell’s overall content marketing and media strategy, and how it evolved from their “ahead of the curve” approach to a social media strategy. I’ve previously written about Taco Bell’s social media strategy, and how it was, and…
Contrary to popular thought, millennials are welcoming brand content with open arms. Havas Worldwide recently conducted a study to determine how brands play a role in the lives of multiple generations. Focusing on young consumers from the ages 16 and older, 60 percent of respondents stated that the online creative content developed by brands is…
Hello and happy summer! The pleasant weather isn’t the only thing we’ve been excited about. Here at lotus823 we’ve been collaborating through some hands-on team building, looking at how brands can turn a scandal into beneficial press, brilliant summer campaigns, and how some of our favorite local businesses are thriving through recognizable marketing campaigns. Of…
Read On from Summer at the Jersey Shore with lotus823 – Digital Marketing Roundup
With summer on the horizon, thoughts of sunshine and warm weather are on the rise. This is the perfect opportunity for brands to create marketing campaigns that align with popular summer activities and trends. It’s interesting to see which campaigns take off and which ones flop. Here are 3 of our favorite summer marketing campaigns….
Integrated marketing is a very unique, yet dynamic industry. You have the creative thinkers, professional writers, and go getters all under one roof. As a newbie to the industry, I quickly learned that collaborative work is very important for the ultimate success of the individual and the agency. At lotus823, we like to see each…
Read On from Agency Life: 9 Struggles Every Marketing Pro Experiences
Marketers love to celebrate. National hot dog day. The first day of summer. Bring your dog to work day. Anniversaries of all kinds. And of course, Tax Day. Good old April 15 is just as much a reason as any other to throw our hat in the ring and get some recognition for our brands….
Influencer marketing, or aligning with influential people to generate brand awareness, can be a valuable tactic if leveraged properly. While the term can imply a number of practices, there are certain steps you should always take no matter what type of campaign you are executing. Here at lotus823, we often recommend that influencer marketing be…
Read On from Tips for Success: Add Influencer Marketing To Your Next PR Strategy
Now that spring is upon us, that means conference and convention season is in full swing, including SXSW Interactive 2015 in Austin, TX. Brands from all around will gather at SXSW to showcase, network and promote their brands with an arsenal of marketing tactics they’ve been cooking up for months. From hashtags to rescue dogs,…
Read On from 5 Great Marketing Moves to Expect at SXSW Interactive 2015
Here in New Jersey, February 2015 was on the coldest months on record, with February 24 being one of the coldest days ever recorded in the state (Woolpack, in Northwestern New Jersey rang in at -20 degrees that day). In the last 120 years, there have only been five months (out of a possible 1,440)…
According to the Chinese, 2015 is the year of the sheep. But here at lotus823, we believe it’s the year of content marketing. Last year, we had a pretty good run within the “marketing” realm, but 2015 is going to be life changing for all you marketers out there. 2014 Content Marketing Trends Incase you…
This year, brands really pulled out all the stops to convince you that they know how to help you tell that special someone “I Love You.” From traditional sentimental masters like Hallmark to the usually less romantic brands such as McDonald’s, you’ll see an array of different campaigns that will make you laugh, cry and…
Read On from The Top 5 Valentine’s Day Marketing Campaigns That’ll Steal Your Heart
I’m going to be real honest here and you can judge me as I’m sure you will for what I’m about to say. I’m usually not a big fan of watching television. In fact, I don’t even watch TV frequently enough to justify the very little amount of Verizon FiOS TV service I pay for…
Read On from How to Engage an Audience like Kevin Spacey at the #GoldenGlobes
If you’ve already heard of Google Places and Google+ Local, then you’ll be happy to know that you’re already somewhat in the know about Google My Business. But, as with any change that Google makes, it is never just a name change. Let’s go through the difference between Google My Business, Google Places for Business,…
Can you believe it’s already October? We can’t! Lets take a quick look back on September’s digital marketing blogs….
Lets face it; the day where marketing via print materials were a company’s main focus is long gone. As PR agencies send press releases through email and prefer digital media kits to mailing hefty brochures, does this mean you should take the idea of traditional print marketing and advertising completely out of your strategy? Actually,…
Read On from Traditional vs. Digital Marketing: Finding the Happy Medium
Have you hit a creative block? Or maybe just need some inspiration to help get you through your day? TED Talks often help me when I’m facing a challenge, be it at work or in my personal life. TED is a non-profit organization devoted to “ideas worth spreading.” They offer up some amazing knowledge from…
Read On from Need Some Inspiration? Top TED Talks for Marketers and PR Pros
July has been a month focused on branding. We’re talking personal, professional and product branding. If you missed any of this month’s PR and digital marketing news, we have it all right here….
Read On from The PR and Digital Marketing Roundup – July 2014
I’m standing in my pantry, looking at a shelf of wine bottles, surveying each of the labels as if I’m picking out a work of art. “Well, do you like red?” I ask my friend. “Sure, I mean I don’t know anything about wine. I’ll drink anything! You probably know more than me,” she quickly…
lotus823, a New Jersey-based PR and digital marketing agency, is pleased to announce the addition of Life n Soul, a pioneer in innovative and stylish Bluetooth gadgets and audio devices, to its growing client roster. lotus823 will support Life n Soul with a blend of strategic public relations, content marketing, and social media services. Founded…
Read On from lotus823 to Launch PR and Digital Marketing Services for Life n Soul
In my last installment of the best in branding and PR, I noted that when a branding strategy is top notch, consumers are not only sold but they may even apply a willing suspension of disbelief for the product’s story. This time, we’re taking it to the next level. While some companies have such top…
Read On from The Best in Branding and PR: Brand Names Used as Generic Terms
The world of PR and digital marketing is always changing. That is why we like to share our insights and best practices with you. If you missed anything during the month of May, we have it all right here for you. So don’t be shy, dig in and share your favorites with friends!…
Read On from The lotus823 PR and Digital Marketing Roundup – May 2014
One of the major social media marketing events of the year is #SMWF North America, presented by Social Media World Forum. The event is taking place from May 28-29 at 82 Mercer in New York City. Even though we’re not there in person, we wanted to share some highlights from Day 1 of the event….
All aboard the breakfast train! As you may know, breakfast is the most important meal of the day and on March 27, Taco Bell has officially launched their own breakfast menu featuring such items as the A.M. Crunchwrap, Waffle Taco and Cinnabon Delights. Taco Bell has decided to launch their biggest marketing campaign yet by…
Read On from A Content Marketing Duel: Taco Bell vs. McDonald’s
The third and final day of the WOMMnext Conference in Chicago kicked off yesterday at 7:30 with a giant, recuperative breakfast spread, courtesy of the Word of Mouth Marketing Association (WOMMA) who hosted the conference. If you missed the highlights from Day 2, please read our WOMMnext Day 2 blog. At 8:30, people filed into…
An innovative take on the oldest form of marketing is on the rise. Word of mouth marketing (WOMM) concerns itself with buzz. The idea is that the right idea will be so engaging that people will talk about it with each other, with the marketer just knocking over the first domino of the idea’s propagation,…
By now, I’m going to assume that you’re fully aware of the fact that content marketing has been rolling off many a digital tongue lately. If you are one of those that have been tuned in and have a clue about what I’m talking about, then I will also assume you’ve been searching the web…
Read On from 3 Delicious Content Marketing Resources to Feast Your Eyes On
Blogging is an essential piece of any content marketing strategy. From engaging your audience to building your social community and adding SEO value to your website, it’s no longer an option but a must for all businesses. However, there are times that you will hit a roadblock. Writer’s block happens to everybody, at one time…
Read On from 6 Content Marketing Tips for Overcoming Writer’s Block
I recently returned from a family trip to Walt Disney World – a place that felt brand new to me, as I had little to no memory of my first time visiting this magical land. Though I have little memory of my last visit, returning to the park at age 28 has afforded me a…
Just because you didn’t succeed with your New Year’s resolution doesn’t mean you have failed. It’s only February. Take action to continue to better yourself and your company with some of our best practices and tips for your public relations and digital marketing strategies….
Over the past few years, users have learned that social media is not only a platform to keep in contact with family and friends, but also a means of direct communication with brands they know and trust. As a digital marketing agency, we have seen firsthand the positive and negative impacts that customer service on social…
Read On from Keeping Consistent: Customer Service on Social Media
“Life is not measured by how many breaths we take, but by the moments that take our breath away.” There’s no denying it. People like visuals. They’re quick, to the point and pleasing to the eye. That being said, lets not waste too much time. Instagram. It’s a name we have all come to know…
Read On from Best Practices to Achieving Instagram Branding Success
The very first second of your content marketing campaign is everything. People will choose to click or not to click on your site in less time than that, and if nobody opens the door, nobody will see what’s inside, so to speak. Research shows that it takes us roughly 250 milliseconds to lose interest in…
Read On from 3 Tips to Getting Your Content Marketing to Go Viral
Your homepage is the epicenter of your online presence, so let’s figure out how to shake things up with it. It’s often the most trafficked page on your entire website and your first chance at impressing your customer, so honing your homepage is a key step to implementing a digital marketing strategy. Here is a…
Read On from Make Your Homepage Feel Like Home: User-Friendly and SEO Tips
As most people know, social media is a great way to spread the word about your brand. Whether that brand is your business, your product or yourself, personal engagement is the best form of advertising. Not only is it cost-effective, but also the reach to your audience is constantly advancing. Most brands have molded to…
Of giving, right? It’s not just this season. We always want to give you the best tips, news and myth busters of our integrated marketing lifestyle. Here is our December Roundup!…
Read On from Integrated Marketing Monthly Roundup – ‘Tis the Season…
Welcome to the integrated marketing monthly roundup! In November, lotus823 brought to you the ins and outs of integrated marketing. Engagement, campaigns and creative news sources are just a few of our favorite things….
Read On from What We Learned in the Month of November – Integrated Marketing Monthly Roundup
Marketing plans are often tailored to each business’s needs and unique characteristics. Foursquare is a location-based social marketing tool that is a must for brick and mortar operations. The livelihood of shopkeepers and storeowners depends on one important factor: getting people in their stores to purchase whatever product or service it is that they sell….
Read On from Location-Based Marketing: Getting Physical with Foursquare
While driving my sister and mom to visit family, my mom rambles on: Mom: “So, I talked to so and so…” Me: “Oh yeah, what did you say?” Mom: “I told her your sister is a lawyer and you’re in public relations, but I have no idea what you do…” We have had this conversation…
Read On from How to Explain Integrated Marketing to Your Grandma
“Numbers have an important story to tell. They rely on you to give them a voice.” -Stephen Few In dealing with multiple communications channels, a number one priority is to pull as much data from each channel that is physically possible before making strategic decisions in marketing a brand. While data is key in integrated…
Read On from Top 5 Data Tools For Your Integrated Marketing Team
The nature of our world tends toward complexity. The lines blur between the myriad media platforms we work with daily. In marketing, lines are intentionally blurred. The mixture is what makes us good at we do; we work together. In such a sphere, however, it can be easy to lose sight of what’s important now….
Read On from Office Organizational Tips For The Busy Marketing Agency
First and foremost, lets define what customer loyalty actually is. According to Business Broadway Editor, Bob Hays, “Customer loyalty is the degree to which customers experience positive feelings for and exhibit positive behaviors toward a company/brand.” Sounds simple enough, right? Now consider how many brands are out there that are competing for your customer loyalty….
Read On from Ensuring and Improving Brand Customer Loyalty Like Birchbox
Vine is exciting, hilarious, and occasionally avant-garde, making it a powerful addition to the social media sphere. It can be your vehicle to rapid-fire visibility and artistic expression of your brand if you use it properly. Vine can be an integral part of your video marketing strategy, as long as you focus on engaging content….
Read On from Staying Ahead With Video Marketing: 3 Tips for a Vine
Today, language has shifted. Inside and outside of marketing, economy of words is key. Twitter has reinvented the way we have thoughts; Vine has reinvented the way we make videos. Everything is either a headline or a punch line, now, and it all happens quickly. If you want to continue to affect change on the…
Read On from Integrated Marketing Strategy Notes: 4 Tips for Short Content That is Still Sweet
The beauty of social media is that you can instantly share anything with your friends, followers, and the world. The downside of social media is that you can instantly share anything with your friends, followers, and the world. With Twitter and Facebook, we have amazing opportunities to share our messages and thoughts with tons of…
Read On from To Tweet or Not to Tweet? Tips To Avoid a PR Blunder
As a public relations specialist, many times you are faced with the stress of executing damage control for your client. Whether you are a publicist for a major celebrity, or even a public relations firm working with a start-up company, the impact of negative publicity can be detrimental to your client’s success as well as…
Read On from Notes From a PR Specialist: The Art of Damage Control
As consumers we’re over stimulated every day with images, either entertaining or for marketing, but often they’re both. There’s a constant struggle in the integrated marketing world to be the first and to get your stories to go viral. The best viral stories have boosted brands, TV shows, celebrities, and even social channels. They all…
Read On from Our Favorite Integrated Marketing Campaigns That Went Viral
Creativity is a beautiful thing and when you’re on, you…are…on! But, when your mind hits a wall and you can’t think of a single creative marketing idea if your life depended on it, and even worse, you need multiple creative ideas NOW and can’t hook even one, don’t let panic set in immediately. There are…
With today’s intense competition, companies are using integrated marketing techniques to increase their brand visibility. One (of many) marketing tactics that we love here at lotus is search engine optimization (SEO). Although Google (or any other search engine) won’t share their secret sauce to high website rankings, with an understanding of the basics and following…
Read On from Learning From Lisa: The Basics of Search Engine Optimization
Short Answer: (Almost) Everything I have long held the belief that one can’t simply appreciate a hard day’s work unless he or she has worked in the service industry. Whether you’re a waiter/waitress, bartender, or bus person, being on the front lines of a service job can make you appreciate the many nuances of a…
Read On from What the Service Industry Has Taught Me About Marketing
As an integrated marketing agency it is our job to keep content new and interesting. Sometimes connecting with your audience could be difficult considering the array of social media platforms available today (check out my last post on the many platforms to use for video marketing, the latest social media craze). With the birth of…
Read On from Marketing Lessons to Learn from the Royal Family
Information is shared so fast it can often be overwhelming. As a content writer I get into a frenzy at times, generating content as fast as I can because ideas have a shelf-life, and I feel the need to explore them before I lose them. I love the pace and the proximity to chaos, but…
Modern integrated marketing solutions are heavily reliant on social media. To ignore social media is to reject the future, and if your company doesn’t evolve, it dies. The problem is with so many runners in the race it can be difficult to stand out. Luckily, in integrated marketing, it’s not about finishing first, it’s about…
Read On from 3 Steps to Interesting Social Media Marketing with lotus823
Upon beginning a new job, it can be challenging to figure out where you fit into your workplace mix. Throughout my first month here at our marketing agency, I’ve learned that everyone from the office wallflower, to the eclectic writer, to the do-it-all PR guru – they can all play a role in helping you…
Read On from Marketing Agency Lifehacks: How To Put Your Best Foot Forward in 7 Steps
Integrated marketing, social media marketing specifically, is an ocean, and no site is an island. At our integrated marketing agency, we understand that when you drop a piece of data into the water, its ripples emanate outwards, far beyond the plane of your site and even related sites. It’s important to think of modern marketing…
Read On from Making Waves in Integrated Marketing with lotus823
My desk often sparks conversation. One may surmise I’m five years old or claim I’m the office kleptomaniac or I’m a hoarder (oh hey, two-year-old notebooks). According to Entrepreneur, the way you organize and decorate reveals a “surprising” amount of information about who you are. Inspired by the many knick-knacks that surround me at my…
Read On from I’m Not Neurotic I Just Work in Integrated Marketing
At lotus823, we are the needle and thread to creating a seamless experience for client and customer. As a fully integrated marketing agency, making sure that there is uniform information across all media is extremely important. Social media platforms are ever changing, syncing with some (and not others) and competing with one another. It’s important…
Read On from The Video Marketing Battle: From YouTube to Vine and More
Since I began writing for brand marketing, many people have asked me to explain the difference between branding and advertising. In an interview with Jeremy Hildreth, UK-based branding expert, he described advertising as “a bit like telling a girl in a bar, ‘Hey, I’m really cool.’ Better to just actually be cool and find indirect…
Read On from Big Picture, Tiny Details: How Branding Can Change Your Life
We’ve all had it before. It’s a sense that we’ve been here before, that we’ve said these things to these people, but we know in our hearts that this moment is entirely new. Déjà vu has struck again, and again. Get it? Déjà vu can be useful to integrated marketing. Think about how much time…
Read On from Time after Time: Déjà vu in the Integrated Market
Confession: I love celebrities. I read People.com daily and I am obsessed with being “in the know.” Having recently joined the lotus823 integrated marketing agency, I quickly made it apparent to all of my fellow loti that I love celebrity gossip and can talk about it for hours. Personally, I like to think that my…
“The history of communication is mankind’s search for ways to improve upon shouting.” (via http://wronghands1.wordpress.com/2013/03/31/vintage-social-networking/) The smoke signal is one of the world’s oldest forms of communication and yet, in March of 2013, it was the vehicle through which major world news was delivered – a new pope was appointed. Yes, modern communication forms immediately…
Read On from #ThrowbackThursday: Getting Back to Basics in the “Digital Age”
In integrated marketing, effective content is affective content. Think of your business message as a lonely child in a vast new world, poised to embark on a spiritual journey through the digital realm a la Siddhartha. Remember that this idea, be it something you grabbed from Mashable or something you pulled from your own head,…
You’re surely familiar with old adage of “reach exceeding grasp.” If people read your content and then their people will read it through your people, it spirals outwards again further, into the most distant arms of the social media galaxy. So how can you make sure you’re sending your information as far as it can…
Summer is a bombastic time. Epicurean blockbusters saturate the theaters, larger-than-life hip-hop records drop, and it’s the season when our hemisphere is closest to the sun. We feel our astral position on a philosophical level, and at lotus823 we know that perspective is the difference between good marketing and great marketing. So, in the season…
Marketing professionals know that things rarely ever stay the same. Whether you’re a PR practitioner, community manager, or SEO guru, change is the engine that drives the digital marketing industry. Being a professional in the digital marketing world can be likened to the movie 50 First Dates. Every day you learn new things; even master…
Read On from Digital Marketing: A Machine of Perpetual Motion
Because bacon makes everything better I would be happy to attempt to inform you, with a naïve zest, that we’re foodies here at lotus823, but if you happen to follow our blog, I’m certain you’ve figured it out. We love food. In fact, if I had to choose to name only two of my greatest…
As we all know, the world of business has quickly moved away from the concept of traditional public relations. Gone are the days where you would simply send a press release partnered with an open bar event. lotus823, at the forefront of such change, created its innovative integrated marketing approach to bring client brands to…
Read On from Not Sure What to Do with Your New Product? Launch.it!
Getting a single view on your blog post is one thing, but gaining a dedicated following is a whole different story. If you want your website or blog to be successful, you need readers to come back again and again. Here are a few easy tips to help bring more followers to your blog: 1….
Every minute, 48 hours of video is uploaded to YouTube. Getting a video noticed is no easy task. It takes a certain amount of luck for a video to “go viral,” but with proper promotion, a compelling video can receive views and be shared across the web. Here are a few quick tips to help…
Read On from Going Viral: How to Get More Views on YouTube Videos
It’s all too easy to get so caught up in the hustle and bustle, and the chase for wins, that you forget to take a moment to slow down and “whooosaaahhh.” Dedication and determination often lead to success, but overdoing it can lead to a not-so-fun condition known as ‘burn out.’ In the public relations,…
Read On from Find Your Work-Life Balance for Continued Success (and Sanity!)
First things first, please relax! We’re all going to be ok, so there’s no need to worry! Even as someone who dressed as a Mayan for Halloween 2012 (yes, I really did!), I’m happy to report that the world isn’t coming to an end on December 21, 2012. But, if my words aren’t enough to…
Read On from Hangout with NASA to Ease Apocalyptic Thoughts in 2012
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
