Why It’s Important to Have a User - Friendly Website

Creating a user-friendly website is not an easy task. In certain cases, your site might be your user’s first experience with your brand. It’s crucial to create an impressive impression as the average time a user spends on a website is only 15 seconds. We created some helpful tips to keep website visitors engaged, like creating a site that is easy to navigate to optimizing for mobile users.


A User-friendly Website is Key

Whether you’re creating a site for online customers or for more informative purposes, a simple flow is the foundation of your site. Once users are on your site, they should have no problem navigating and browsing your site. Don’t overwhelm your users with too many options. Keep the number of pages organized and to a minimum

Another thing to consider when building your website is familiarity. While you might want to create a layout that is unique and unlike any other site, it’s best to keep the structure simple to ensure a comfortable and familiar experience for your users. Along with familiarity, you should keep the structure of your website consistent. Most websites have multiple pages, so following the same structure on each page will simplify your user’s experience. 


Design a Site That’s Representative of Your Brand

Every business has created its own personal brand that tells its own story and this branding should be carried over into your website. Branding across your website can include adding your logo and utilizing certain colors and fonts that make your business recognizable. Even if a user only stays on your website for a few seconds, your branding is bound to make an impression on them. 

To ensure your branding is consistent throughout your website, take some time to set brand guidelines. Along with your logo usage, fonts, and colors, set company values and/or a vision that is incorporated throughout your site. Guidelines will help keep your website organized and consistent while building trust with your user.  


Ensure Quick Loading Times

One of the most important parts of a successful website is having a fast website. Consumers are looking for convenience and that includes a quick load-time. That ideal load time is 3 seconds. Ensure your website fits these guidelines in order to keep your consumers engaged and happy with your site.

There are a few steps you can take to improve your website speed. One simple, but important step is upgrading your Web Hosting Plan with the best plan for your brand. This is very important to keep in mind as you build and add more content to your site over the years. Lastly, consider the complexity of your website theme. The more complex the theme, the slower it could take to load, ultimately slowing down your website.

Optimize Your Site for Mobile 

Another important consideration for your website is ensuring it is optimized for mobile users for easy, on-the-go use. Mobile optimization can include making sure your site has a compact but informative homepage that is easy for users to navigate. Another thing to consider is adding a search bar that is visible across the site so users can quickly find the product or page they are looking for. 

A website that is user-friendly is the key to a successful business. Important steps to implement when creating your website are brand recognition, user convenience, and comfortability. Take the time now to perfect your user-friendly website to ensure user happiness. 

Building and maintaining your website can be an overwhelming task. At lotus823, our team of professionals are here to help you create a compelling, eye-catching website that users will want to visit again and again.

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